Brand Spin-Offs Could See Boosted New Car Sales

Kelly Johnson from the Sacramento Business Journal: New corporate owners could boost Saturn, Hummer, and Saab sales, and help ease car-shoppers' concerns about future of the still-struggling brands. Saturn's pending purchase by Penske has support from dealers and consumers. They know of company chairman Roger Penske's success as a racecar driver and racing team owner, in truck rentals and with auto retailing. "Penske has a track record," said George Hoffer, a Virginia Commonwealth University economics professor who has written extensively on the auto industry. Dealers think there is a "very large chance of success under the new ownership," said Paul Taylor, chief economist with the National Automobile Dealers Association in Washington, DC. Saturn's strengths are that it has a lean dealer network, the most modern locations and the best product line of the GM brands that are being spun off, Hoffer said. The sale to Penske is expected to close in the third quarter, pending federal approval.

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Saturn Vue Preview Sketch

Prior to unveiling the 2002 Vue sport-utility at the South Florida International Auto Show in Miami on October 6 2001, Saturn released the preview sketch shown above. Even though the SUV charted new territory for Saturn, the vehicle still embodied many Saturn characteristics that were popular at the time, including: a horizontal front lightbar, domed hood, arched roofline, and side "swoosh."