Brand Spin-Offs Could See Boosted New Car Sales

Kelly Johnson from the Sacramento Business Journal: New corporate owners could boost Saturn, Hummer, and Saab sales, and help ease car-shoppers' concerns about future of the still-struggling brands. Saturn's pending purchase by Penske has support from dealers and consumers. They know of company chairman Roger Penske's success as a racecar driver and racing team owner, in truck rentals and with auto retailing. "Penske has a track record," said George Hoffer, a Virginia Commonwealth University economics professor who has written extensively on the auto industry. Dealers think there is a "very large chance of success under the new ownership," said Paul Taylor, chief economist with the National Automobile Dealers Association in Washington, DC. Saturn's strengths are that it has a lean dealer network, the most modern locations and the best product line of the GM brands that are being spun off, Hoffer said. The sale to Penske is expected to close in the third quarter, pending federal approval.

Random Article from the SaturnFans.com Archives

Project Runway Vignette: Kit Pistol Rethinks Design with the Saturn Astra 3-Door XR

Saturn asked former Project Runway designer Kit Pistol to "design an outfit inspired by the Saturn Astra 3-door." See what she found most intriguing about the Astra, and how it's shape and style impacted her design. Significantly, she found ideas both inside and out of the Astra. The video comes courtesy of Bravo TV.