Brand Spin-Offs Could See Boosted New Car Sales

Kelly Johnson from the Sacramento Business Journal: New corporate owners could boost Saturn, Hummer, and Saab sales, and help ease car-shoppers' concerns about future of the still-struggling brands. Saturn's pending purchase by Penske has support from dealers and consumers. They know of company chairman Roger Penske's success as a racecar driver and racing team owner, in truck rentals and with auto retailing. "Penske has a track record," said George Hoffer, a Virginia Commonwealth University economics professor who has written extensively on the auto industry. Dealers think there is a "very large chance of success under the new ownership," said Paul Taylor, chief economist with the National Automobile Dealers Association in Washington, DC. Saturn's strengths are that it has a lean dealer network, the most modern locations and the best product line of the GM brands that are being spun off, Hoffer said. The sale to Penske is expected to close in the third quarter, pending federal approval.

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Video: Third of Three New Saturn Commercials Focuses on Fuel Efficiency

The third of three new commercials narrated by Saturn retail store owners focuses on the fuel efficiency of Saturn's vehicles. This ad features Karen Radley who owns Saturn of Fredericksburg in Virginia. By the way, if you want to see the stunning lines of the Vue and Aura in high-definition on your big screen television, SaturnFans.com hears that the new TV spots will air throughout the NCAA basketball tournament on CBS.