AdAge Sheds More Light on GM's Marketing Realignment

An article in this week's issue of Advertising Age takes an in-depth look at the changes announced earlier this month by General Motors to strengthen its car brands. The "moves are designed to empower" the "four newly created brand czars" at the company with a "voice in incentives, vehicle development."

Importantly, the new VPs will have a seat at GM's product-development councils, which Peter Ternes, a GM spokesman, said was "the biggest change." Under the current system, a centralized global panel headed by product czar Bob Lutz decides which models will be made. Three of the four new channel chiefs "will have a voice" on new products, the spokesman said. That fourth channel chief, Ms. Lajdziak, was the only one not promoted to North American VP; she remains Saturn's general manager and will "have input" in what models GM's European Opel brand develops.

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Saturn Owner Appreciation Cash Offer: $1500

Saturn Owner Appreciation Cash Offer: $1500

Saturn is offering current owners 1500 more reasons to stay in the family. "These days, it seems good news is hard to come by, particularly in the car industry," said an email received by SaturnFans.com earlier today. Current Saturn owners can receive $1,500 in Owner Appreciation Cash toward a 2009 Aura, Outlook, or Vue. Owner Appreciation Cash is also good for $750 toward a 2008 Astra, $1,000 toward a 2009 Sky, and can be combined with other cash offers.