AdAge Sheds More Light on GM's Marketing Realignment

An article in this week's issue of Advertising Age takes an in-depth look at the changes announced earlier this month by General Motors to strengthen its car brands. The "moves are designed to empower" the "four newly created brand czars" at the company with a "voice in incentives, vehicle development."

Importantly, the new VPs will have a seat at GM's product-development councils, which Peter Ternes, a GM spokesman, said was "the biggest change." Under the current system, a centralized global panel headed by product czar Bob Lutz decides which models will be made. Three of the four new channel chiefs "will have a voice" on new products, the spokesman said. That fourth channel chief, Ms. Lajdziak, was the only one not promoted to North American VP; she remains Saturn's general manager and will "have input" in what models GM's European Opel brand develops.

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On the Auction Block: 1 Millionth Saturn

On the Auction Block: 1 Millionth Saturn

This green '95 Saturn SC2 coupe was the one millionth Saturn built. It was manufactured in Spring Hill, Tennessee and just released from GM's private collection. This special Saturn will be auctioned by Barrett-Jackson in Scottsdale, Arizona next week.