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General Motors Offering Saturn Owners Special Incentives to Test Drive Cars, Trade Up to a New GM Vehicle
Are you in the market for a new vehicle? If so, General Motors would really like you to take a look at their refreshed lineup of vehicles. As a result GM is inviting Saturn owners to "kick off the new year with a new vehicle that's every bit as impressive as your Saturn." The offer comes in the form of a loyalty rebate that takes an additonal $500 to $2000 off the "purchase or lease an eligible, new 2014 or remaining 2013 Chevrolet, Buick, GMC or Cadillac" now through February 28th.
On this date in 1990, Saturn sold its first car. According to the St. Petersburg Times, the first Saturn - the blue SL2 sedan shown above - was sold just after midnight to Elaine Terry at Saturn of Clearwater. "I wanted an American-made car and decided to give it a try," Mrs. Terry told the newspaper. It was a 25th wedding anniversary present. USA Today and CNN were reportedly at the retail facility to document the event. "I kept it for 10 months and put over 5,000 miles on it. People all over the country wanted to buy the car from me. One man in Las Vegas was talking up to $100,000 for it."
It's been more than three years since General Motors announced it was shuttering its "different kind of car" division. At the time, Roger Penske was attempting to purchase the brand and possibly stock it with cars sourced from plants in the US, South Korea, Mexico, or even Europe. Ultimately Mr. Penske couldn't get a deal done within GM's tight timeframes and Saturn was closed. While frantically attempting to keep up with rumors swirling around Saturn that fateful year, I made a decision to rethink the way I was collecting and reporting the news. In the midst of all the uncertainty surrounding Saturn, I began to draw up plans for new and improved version of SaturnFans.com that could not only help visitors track what Saturn news was happening, but where it was happening as it was happening.
Test you knowledge with these Saturn 'did you know' trivia bits from Saturn's yesteryear.
Saturn's innovative manufacturing methods have not only helped it build world-class cars, but it also helped the company forge stronger labor ties with its workers. While all of Saturn's production techniques cannot be listed on one page, I've attempted to highlight a select few that stand out. These were methods used in Saturn's Spring Hill, TN manufacturing plant.
Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on."
This morning's "Did You Know?" trivia focuses on Saturn and the environment. Saturn was concerned with how its cars affect the environment throughout the car's lifetime -- from design, to manufacture, to use by owners, to final disposal.
Saturn Corporation was the first North American auto manufacturer to utilize aerial advertising when the Saturn Lightship made its debut in the summer of 2001. The Saturn Lightship, a 165-foot, 6,335-pound A150 blimp, traveled across the United States supporting a variety of events and promotions held to promote the launch of the company's first sport utility vehicle, the Saturn Vue.
The price for each Saturn vehicle was determined by the independent decisions of three stakeholders: Saturn Corporation, the Retailer, and the Customer.
Random Article from the SaturnFans.com Archives
Automotive News reports that General Motors is preparing what will likely be one last Saturn advertising campaign in an effort to sell the brand's last remaining 9,400 2008 and 2009 models. Susan Docherty, GM's newly appointed vice president of U.S. sales, told the trade publication that "starting next week, we'll have a print campaign which features that product. In the next 90 days, we'll have cleaned up that inventory. I'm not worried about it at all."