Company

Outlook, Vue Engine Plant Receives Prestigious "Landfill-Free" Status

In celebration of Earth Day, Saturn posted some information about just a few of Saturn's latest environmental initiatives on the company's ImSaturn website yesterday.

New Saturn Ads Try To Turn The Page on Riney

With Saturn's new advertising campaign well underway, Business Week's David Kiley blogs about his recent article about Saturn's latest marketing direction.

To Boost Sales, Saturn Rethinks Itself – Again

Business Week magazine offers an in-depth look at the "rethinking" behind Saturn's new advertising campaign that's set to kick-off later tonight. Look for the new ads to have a more sophisticated flair than in the past, something Saturn hopes will reinforce the fact that its new lineup of smart, chic cars and sport-utilities.

Midday Update: Talks Resume Sunday Morning Between Delta Workers, GM

The Lansing State Journal reports this afternoon that union leaders at GM's Delta Township manufacturing plant in Michigan where the Saturn Outlook is made have and GM leaders have returned to the bargaining table.

New Saturn Ad Campaign to Debut Monday

Saturn will be launching its next television ad campaign on Monday, according to a post on Saturn's social networking site, ImSaturn.com. The new spot will feature the all-new 2008 Vue sport-utility.

Union Warns Aura, Malibu Plant of Possible Strike

From the Kansas City Business Journal: Union employees at the General Motors Fairfax Assembly Plant issued a letter warning the company that they will strike on Tuesday unless progress is made toward getting a new contract. Jeff Manning, president of United Auto Workers Local 31, said the previous contract expired in September.

UAW Strikes Outlook Crossover Plant

From AutoWeek: Production of General Motors' trio of hot-selling crossovers - the Saturn Outlook, Buick Enclave and GMC Acadia - skidded to a halt on Thursday morning when UAW hourly workers struck a GM plant near Lansing, Michigan.

Walkout at GM Stops Production of Popular Models

From USA Today: Union workers struck a General Motors plant in Delta Township, Michigan, Thursday that makes some of GM's most successful and important vehicles, and were preparing to strike today at a plant in Warren that makes transmissions for most GM models, including the award-winning Saturn Aura and Chevrolet Malibu.

Jill Lajdziak's Role at Saturn Expands with GM Reorganization

Saturn General Manager Jill Lajdziak

General Motors announced today that its U.S. marketing and field operations will be more strongly aligned into four retail channels:

  • Saturn
  • Chevrolet
  • Cadillac, Hummer, Saab (Premium Channel)
  • Buick, Pontiac, GMC (BPG Channel)

Each channel will be focused on continuing to deliver world-class products for their customer and build value for GM and their respective dealers.

It's Official: GM Credit Cards Expand Reward Options to Include Saturn Vehicles

GM Credit Card

SaturnFans.com posted a news tip last week about Saturn getting ready to join the GM Card program, and today it became official. Consumers who want to use their GM Card or GM Flexible Earnings Card toward the purchase of an eligible, new GM vehicle now have the option to purchase or lease a new Saturn under expanded program guidelines.

Random Article from the SaturnFans.com Archives

Saturn Vue

Tags:

The Vue is Saturn's entry into the highly competitive compact sport-utility segment. The Vue launched in December 2001 with a base price of $16,835.