GM and UAW Reach Pact to End Strike at Outlook Plant

Lansing Delta Township Plant

The Detroit Free Press reports that workers at GM's Lansing Delta Township manufacturing facility in Michigan, where the Saturn Outlook, GMC Acadia, and Buick Enclave are built, could be back to work building new vehicles again as early as Monday next week. Production of the popular large crossover models stopped April 17th when workers went on strike over several unresolved local plant issues.

New 5K Saturn Fun Run to be Part of 'GM River Days' Festival June 20-23 in Detroit

Details for the 2008 GM River Days, last year's summer success, were announced today at Rivard Plaza. Organized by the Detroit RiverFront Conservancy, The Parade Company and General Motors, the festival will kick off Friday, June 20 and culminate on Monday, June 23 with the 50th Annual Target Fireworks.

GM Indicates it Will Increase Ad Spending to Boost Awareness of Saturn Models

Automotive News reports that Troy Clarke, president of General Motors NA, recognizes and understands that there's an awareness issue with its Saturn brand. Despite having the freshest lineup in the business, GM has found that most folks who are in the market for a new car don't realize Saturn has completely overhauled its entire lineup.

Saturn has Sharp Cars, Low Profile

Saturn's Matt Armstrong recently talked to the Detroit Free Press about the progress the brand is making with its revitalization efforts. "Just a year ago, the top three reasons peopled picked a Saturn were value, fuel economy and the price or monthly payment," he told the newspaper. "Now they are exterior styling, value and fuel economy. That shows that people appreciate our new products. They're coming in because of the products, not because of the payment."

Saturn Knows How to Build Brand Friendships

Business Week published an good article about what it takes to build a brand that resonates with its owners. Saturn was called out as an example of a company that's done it right.

NY Times Plugs ImSaturn and Offers a Glimpse of Future Site Enhancements

ImSaturn Logo

The New York Times featured a story about Saturn's ImSaturn social networking website yesterday, and in the process gave a preview of some new features that are in development. The paper wrote how Saturn is the "willing-to-experiment counterpart to its traditionalist parent company," and it thought that the new site was an effective way "to maintain its 'different kind of company' heritage and close relationship to its customers."

UAW Strike Hits Saturn Aura Plant

Workers at General Motors' Fairfax plant where the Saturn Aura and Chevrolet Malibu went on strike this morning because of a breakdown in discussions about local plant issues. "We are obviously disappointed that UAW Local 31 took strike action at Fairfax Assembly," says Dan Flores, a spokesman for GM told USA Today.

Two-Way Communication is Key to Saturn's Growth Strategy

Continuously improving a company's products, marketing, and business strategies is a daunting task for any organization. It can be very difficult to understand market trends and changes in customer tastes.

AdAge Sheds More Light on GM's Marketing Realignment

An article in this week's issue of Advertising Age takes an in-depth look at the changes announced earlier this month by General Motors to strengthen its car brands. The "moves are designed to empower" the "four newly created brand czars" at the company with a "voice in incentives, vehicle development."

Plant Talks Continue Past Strike Deadline

The Kansas City Star reports that workers at General Motors' Fairfax Assembly Plant at agreed to work past a previously set Friday afternoon strike deadline. "The UAW has agreed to give a 12-hour notice prior to any strike action," Ben Ippolito, the GM Fairfax plant spokesman told the paper. "GM remains committed to bargaining in good faith and reaching an agreement as soon as possible."

Random Article from the Archives

Workers Strike Astra Plant, Production Resumes Three Hours Later

Production of the Saturn and Opel Astra resumed around 1:30pm today following a brief three hour strike that halted assembly of GM's popular compacts. "It looks like we're in the clear," a Saturn insider told this afternoon. The spontaneous strike momentarily suspended production of the Saturn Astra at a critical time.