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Zero-Percent Financing Incentive Extended

Saturn 72 Hour Sale

Saturn and General Motors are extending the zero-percent "72 Hour Sale" on select 2008 models that proved to be a successful way to boost sales in the last week of June.

Clarification: GM 2009 Price Increases

Earlier this week, Mark LaNeve, General Motors vice president of vehicle sales, service, and marketing told GM dealers, Saturn retailers, and the media about a new 0% promotion, the company's evolving production plans, and a 3.5% price increase.

Saturn Brings Back 0% Financing as the Company Boosts Production of Popular Fuel Efficient Models

Yesterday General Motors announced a series of initiatives designed to jumpstart June sales of its 2008 models, and grow volume in certain key segments of the marketplace. To boost sales, the company plans a "72 Hour Sale" with 0% financing and cash back opportunities on "over 80%" of its vehicles, according to Automotive News.

River Days Attendees to Compete in "Kiss My Astra" Contest for Chance to Win Backstage Passes to Bon Jovi Concert

Saturn Logo

Saturn is offering 16 contestants from the River Days audience will be selected for the opportunity to prove just how much they love Jon Bon Jovi, by kissing the Saturn Astra. Contestants who compete in the car-kissing marathon will compete for a chance to win. All who participate will win tickets to Bon Jovi's July 7 concert at the Palace of Auburn Hills, and the winner will receive two passes to go backstage before the concert. The goal is to help raise awareness and donations for Habitat for Humanity projects in the Detroit area.

Saturn to Drop 'Green Line' Name for Hybrids in '09

General Motors Hybrid Vehicle Logo

David Thomas over at Cars.com's Kicking Tires blog reported yesterday that Saturn plans to drop the "Green Line" moniker and logo from its hybrid vehicles for 2009. Instead, the Aura and Vue hybrids will just be called, well, "Hybrids." The change is an attempt to simplify Saturn's nomenclature in order to make easier for folks who were not familiar with Saturn terminology to recognize a Saturn hybrid when they see one.

New Online Owner Center and Mobile Website Among Developments Touted in Weekend Update from Saturn

In an email sent out this weekend touting the "latest update from Saturn," the company teased about a new online owner center that's in the works. The current owner center is hosted at Saturn.com, but the new site will apparently be moved and hosted by Yahoo.

Riddle Me This... a 2009 Saturn Teaser

Saturn posted a cryptic message on its ImSaturn blog yesterday, teasing readers about a future announcement that's either related to the brand's 2009 models or an initiative that Saturn plans to roll out next year.

Two-Minute Saturn and Chevrolet Ads to Air on New 'Planet Green' Network

Last week, General Motors and Discovery Communications unveiled a multifaceted GM advertising sponsorship of Planet Green, the first and only 24-hour eco-lifestyle network coming to 50 million homes beginning June 4.

Kansas City Aura Plant Approves GM Contract

The UAW strike that brought Saturn's Aura midsize sedan to a screeching halt earlier this month is finally over. "We're certainly happy to be able to resume production of the Malibu and Aura," GM spokesman Dan Flores told the Detroit News in an article earlier today.

GM's Delta Plant Increases Crossover Production

With UAW members back at at work after a month-long strike at the Lansing Delta Township plant, the Detroit News reports that GM is looking to boost production of the popular Saturn Outlook, GMC Acadia, and Buick Enclave crossovers in an effort to rebuild inventory.

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On the Auction Block: Saturn Lola Race Car

On the Auction Block: Saturn Lola Race Car

This is the Saturn Lola race car that was used in the late 1980s, before the first production Saturn vehicles were ever built, to test how Saturn's innovative 1.9L 4-cylinder would perform under pressure.