Company

Roger Smith Called One of the Seven Most Notable Presidents Who Helped Shape GM

Flashback Friday: 1984 Saturn Prototype

The man with the vision behind the creation of General Motors' Saturn subsidiary, Roger Smith, was called one of the seven most notable executives to have run the corporation during GM's storied 100 year history. GM "has been led by men who were often larger than life themselves," wrote Bryce G. Hoffman in an article published this morning in the Detroit News.

Jill Lajdziak Wants to Know What You Want

Is your new Saturn missing something? Are you in the market for a new car and wish Saturn offered a something different that better suited your needs? What would you like to see from Saturn in the future? Saturn's general manager, Jill Lajdziak, wants to know what's on your mind.

GM "100th Anniversary" Employee Pricing Commercial Features Real Saturn, GM Workers

GM 100th Anniversary Employee Pricing Ad

General Motors featured real workers in the "GM 100th Anniversary" employee pricing ads that have been airing on network and cable television channels for the past week. Among the employees featured in the commercial are a handful of current and former Saturn folks, although not positioned where you might expect them to be.

New Saturn Flagship Store in Danbury, Connecticut

New Saturn Flagship Store in Danbury, Connecticut

Saturn's new flagship store opened last month in Danbury, Connecticut. The retail facility features Saturn's next-generation retail design architecture and styling themes. The new look will eventually be adopted by all Saturn stores across the country.

Virginia Saturn Retailer Driven to Try Something New

The Free-Lance Star newspaper published an interesting article yesterday about a Virginia Saturn retail facility that, in attempt to increase exposure of Saturn's new lineup, opened a satellite store at a local mall. "It catches people's eye as soon as they walk out of the food court," said John Reynolds, general manager at Saturn of Fredericksburg.

General Motors Adds Bumper-to-Bumper Warranty to Certified Pre-Owned Saturn, GM Vehicles

General Motors yesterday announced that it will provide consumers with a fully transferable 12-month/12,000-mile "bumper-to-bumper" warranty with no deductible on all Saturn Certified Pre-Owned Vehicles and all GM Certified Used Vehicles sold in the United States.

GM Employee Discount Promotion Set to Return

General Motors will once again offer an employee discount incentive to help drive traffic into showrooms and boost August sales. The promotion, according to an Automotive News report published this afternoon, will start August 20th and will apply to all GM brands, including Saturn. It will reportedly run through the end of Labor Day weekend.

Saturn Sales Decline in July Inline with Industry; Aura, Sky, Astra Sales Increased Last Month

Saturn sales were down 13.6% in July, despite higher sales of the brand's newly revitalized and fuel-efficient car lineup. The jump in sales by the Astra, Sky, and Aura, though, wasn't enough to offset the sales gap left by the discontinued Ion sedan and quad coupe. As a result, Saturn's car sales fell 12.7% last month compared to July 2007.

Flashback Friday: the "Trendsetting" Spring Hill Manufacturing Complex

Aerial Photo of the Former Saturn Plant

As part of its look back on General Motors' past 100 years, Assembly Magazine recently profiled what it considered to be "four trendsetting GM facilities that have opened in the United States since Richard Nixon was president." Among the plants discussed was the former Saturn plant in Spring Hill, Tennessee. This "new kind of assembly plant" run by GM's different kind of car company, incorporated some of the best features from factories around the world, and offered some very unique innovations of its own. Many of the lessons learned in Spring Hill have been adopted in other newer GM plants, like the Lansing Delta Township factory in Michigan where the Saturn Outlook is made.

Saturn to Keep Its European Focus, GM Vehicle Lineups Will Likely Get Smaller

Tags:

Chevrolet and Cadillac have been getting a lot of press lately as GM's mass-market brands for mainstream and luxury vehicles, respectively. That's left folks with a lot of questions about the other brands situated in the middle of GM's portfolio. You might have even been asking yourself: is there a plan being executed here, or is a GM making things up as it goes along?

Random Article from the SaturnFans.com Archives

Rumor Mill: Progress Being Made on Saturn Spin-Off, Sources Say We Will be "Excited"

Tags:

SaturnFans.com hears that progress is being made in Saturn's attempt to spin itself off from General Motors. The customer-friendly brand is reportedly moving quickly to determine a viable, long-term business plan for the future - and to return to its roots as a "different kind of car company." While nothing official has been released by the company, word on the street is that the things are moving forward.