Company

General Motors to Commemorate Launch of Chevrolet Traverse at Spring Hill Plant

It's still strange for me to hear, read, or think about Saturn's former plant in Spring Hill, Tennessee building a non-Saturn product, but with the Lambda-based Chevy Traverse already shipping from the factory, I guess it's time for me to stop nostalgically living in the past.

Saturn Gives Children "Pictures of Hope"

Saturn Logo

Saturn is sponsoring Pictures of Hope, a photography project led by an award winning photojournalist that gives children in transitional living programs the opportunity to take photos that reflect their hopes and dreams and are then featured in a set of greeting cards. In October, a number of Saturn retailers across the country will host reveal events where the children, along with their families, will see their photos for the very first time.

Are Shorter Television Commercials the Key to Increasing the Awareness of the Saturn Brand?

Saturn may have found a creative way to build brand awareness without breaking the bank: air shorter television commercials. Recently, folks have reported seeing an increase of Saturn commercials on television. There's one ad in particular for the 2009 Aura that's been getting a lot of play.

Detroit News: Saturn is GM's Brand for the Future

Saturn Astra XR 3-Door

As part of it's coverage of General Motors' 100th anniversary, the Detroit News profiled Saturn and discussed the brand's past, present, and future. Saturn is "in the middle of a transformation," five-time Saturn owner David Hyde, an automotive historian at Wayne State University, told the newspaper.

Happy Birthday General Motors!

GMnext Logo

General Motors turns 100 today and you are invited to join the company's celebration called "GMnext Day" - a series of forward-looking events to commemorate the GM's centennial. The festivities begin at 8:00 a.m. EDT.

Flashback Friday: How Saturn Built a Brand

Saturn Logo

Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."

Be a Part of the Beginning of GM's Second Century

As you probably already know, General Motors is turning 100 years old on September 16th, and the company has a variety of online activities planned for any enthusiasts who want to participate in the festivities. Yesterday, GM provided a brief look at some of the activities planned for that day on its GMnext.com website.

Get Paid to be a Saturn Mystery Shopper

Private Detectives Needed for Saturn Mystery Shopper Program

Saturn general manager Jill Lajdziak wants your help building a more satisfying retail network. She's looking for dedicated owners to participate in a new "mystery shopper" program that's designed to provide the company with direct feedback about the level of service you receive at Saturn stores. Saturn owners will soon be getting an e-mail about the opportunity from Jill, but she'd like to give SaturnFans.com visitors first dibs on becoming a Saturn Mystery Shopper – well, Jill says that Saturn Business Analyst will actually be your title.

Flashback Friday: 1998 Saturn Website

Flashback Friday: 1998 Saturn Website

This week's look back in time comes courtesy of the Internet Archive's Way Back Machine. Saturn.com has come a long way since those early days on the Web. Above is a screenshot taken from the owner photo page on Saturn's website circa 1997-98. Back then, the site was primarily split in two parts highlighting different aspects of the company's corporate initiatives and Saturn's 1998 model year cars.

Overall Saturn Sales Down 3.5% in August, While the Vue Skyrockets 46%

Saturn's overall August sales fell 3.5% last month as retailers sold 20,385 vehicles, down from 21,117 in August of '07. Comparatively speaking, thought, the brand more than held its own in a very tough market. GM's overall sales were down 20.3% last month, Ford fell 26.5%, Toyota's were down 9.4%, and even Honda's sales came in 7.3% lower.

Random Article from the SaturnFans.com Archives

2010 Saturn Aura 'Official' Spy Shots (nee Opel, Vauxhall Insignia)

2010 Saturn Aura 'Official' Spy Shots (nee Opel, Vauxhall Insignia)

Camouflage and disguise are crucial when new model prototypes first leave the well-protected confines of the design studio or workshop and head out onto the test track or open road.