Company

A Wealth of Lessons from Saturn Failure

From Knowledge@Wharton: General Motors' decision earlier this month to scrap its Saturn brand triggered frequent retellings of the many ways in which GM missed an opportunity to recast itself and the auto industry. But other manufacturers did adopt some of Saturn's innovations, according to Wharton faculty. Indeed, they say, the Saturn story provides a roadmap for what to do - and what not to do - as the auto industry adjusts to the post-financial crisis world.

A Letter from Jill Lajdziak to Saturn Owners Regarding GM’s Decision to Shutdown the Brand

Saturn General Manager Jill Lajdziak

Of all the letters I have written this past year, this one is the most difficult. I want to begin by thanking all of you for your support over this last year. Your loyalty to Saturn motivated my team to work very hard to try to find a way for this brand to continue. The many e-mails, calls and personal notes provided the inspiration to all of us at Saturn. By now I'm sure you have heard that the sale of Saturn to the Penske Automotive Group could not be finalized. As a result, the Saturn brand will now be phased out over time.

Opinion: Fiat Should Have Teamed with Saturn Instead of Chrysler

David Booth from the Fast Lane via MSN Autos: I also suspect that in my perfect world that Fiat would not have bought Chrysler. Come to think of it, after visiting Chrysler's research and development facilities recently, methinks that in Fiat CEO Sergio Marchionne's perfect world, he too would not have bought Chrysler.

Could Penske Still Buy Saturn?

Penske Logo

Bryan Lavoilette from Michigan Live: Don't be surprised if General Motors' deal with Penske Automotive is back on within the next week or two. Penske backed out of its plans with GM to buy the ringed-planet brand when the automaker which was going to build its cars nixed the deal.

Fisker, Tata, and DeLorean Said to be Interested in Former Delaware Saturn Plant

Wilmington Saturn Plant

Andrew Eder from the Delaware News Journal: At least three auto companies have toured the empty Boxwood Road assembly plant near Newport in a bid by the governor's economic development team to revive the state's moribund manufacturing sector. Delaware is competing against suitors in Michigan and other Midwestern states where the American auto industry has cut back production leaving dozens of abandoned auto plants. Access to foreign markets through the Port of Wilmington and a commitment to green technology could help Delaware revive a 62-year legacy of building cars that ended when General Motors closed Boxwood in July.

Virtual Car Company Idea Stalled

Joseph Szczesny from the Oakland Press: The theory of the virtual car company is a favorite concept of a lot of consultants and analysts that are part and parcel of the car business, not only in the U.S. but around the world. The idea draws a lot of its energy from the idea that a virtual company wouldn't need to have expensive engineering labs and assembly plants. Instead, they would belong to a supplier. In addition, the virtual company would limit the need to keep many expensive employees on the payroll and the "legacy" costs for pensions and health care benefits, leaving more money for critical things like executive bonuses and, of course, very lucrative contracts — or so the theory goes anyway.

Saturn Experiment Yielded 25 Years of Innovation

1991 Saturn SC

Lindsay Chappell from Automotive News: As far as auto industry grand experiments go, Saturn lived a long life. From the time GM Chairman Roger Smith incorporated Saturn Corporation in 1985 until October 2010, when GM officially will bury the brand, it will be 25 years.

Failed Saturn Deal Shocks Staffers

Cindy Wojdyla Cain from the Herald News: Saturn will shut down completely by October 2010, said Eddie Larson, general manager of Saturn of Joliet. Larson, 29, has worked for Saturn since he was 21. He has never even had to write a resume other than one for a college class because he has continually been promoted within the company.

The Demise of Saturn Hurts

David Booth from the National Post: So, Saturn is no more. One more bastion of the U.S. auto empire sinks into the quicksand that has been The Great Recession. Its would-be saviour, Roger Penske, has pulled out of the deal quite dramatically one day prior to taking over the "Saturn Homecoming" brand.

Once, in a Galaxy Near and Dear, There was Saturn

Michael O'Rourke from the San Antonio Express-News: First came the news that Pluto is no longer a planet. Now, Saturn will no longer be a car? These are strange times to be living in our universe. I never owned a Saturn. My brother had one. When he bought it my first question was, "Did they do it? Did they all come out and clap for you?"

Random Article from the SaturnFans.com Archives

Owner Stories: Having Fun with My 1998 SC2

Well I walked in to my local used car lot and asked the salesman for a car that was sporty, got good gas mileage, and was front wheel drive because I needed something better to drive in the snow than my Camaro Z28). He showed me a variety of imports, and I test drove a few of them including an Eclipse Spyder, Jetta, and Civic to name a few. They were all overpriced and had poor performance.