Company

Roger Penske's Saturn Play is a Stroke of Genius, Creates a "Post-Modern" Auto Company

Roger Penske

Angus MacKenzie from Motor Trend: Auto plants cost staggering amounts of money to build and to run. And in an era where the manufacturing process no longer delivers major differentiators in terms of the finished product - all vehicles have to meet similar safety and fuel economy mandates, and the cost and quality differences between the best and the worst are getting smaller all the time - that's money many auto industry insiders wished they no longer had to spend. Which is why Roger Penske's Saturn play is a stroke of genius.

Nissan Not Likey Part of Saturn-Renault Agreement

Lindsay Chappell from Automotive News: French automaker Renault could become a source for Saturn vehicles and parts for the brand's proposed new owner, U.S. auto magnate Roger Penske. Renault confirms that it has been approached by Penske, chairman of Penske Automotive Group, about a deal to supply vehicles and parts. Frederique LeGreves, spokeswoman for Renault in Paris, declined to elaborate on the proposal.

Report: Renault, Nissan Discuss Supply Deal With Saturn and Penske

David Pearson from the Wall Street Journal: Renault confirmed last week that it and its Japanese alliance partner Nissan are discussing a commercial deal to sell cars to Saturn, the former General Motors unit that was taken over by Penske Automotive Group (PAG) last month.

Brand Spin-Offs Could See Boosted New Car Sales

Kelly Johnson from the Sacramento Business Journal: New corporate owners could boost Saturn, Hummer, and Saab sales, and help ease car-shoppers' concerns about future of the still-struggling brands. Saturn's pending purchase by Penske has support from dealers and consumers. They know of company chairman Roger Penske's success as a racecar driver and racing team owner, in truck rentals and with auto retailing.

Penske-Saturn Deal "Past Midfield," Slated to be Completed by September

Christian Wiessner from Reuters: Penske Automotive Group plans to complete a deal to buy Saturn from General Motors by the end of September, the founder and chairman of the No. 2 auto dealership chain said on Wednesday. Roger Penske also said that he was considering using the Saturn brand for vehicles sold outside North America, but was focused first on the U.S. market and potentially Canada.

Report: Penske Automotive Group Evaluating Renault Samsung SM3 as Possible New Saturn

Samsung SM3

Representatives from Penske Automotive Group are in Korea this month at Renault Samsung's technical center reviewing and evaluating the company's SM3 compact car (pictured on the right) for possible export to the United States, according to a story published yesterday in South Korea's Chosun Ilbo newspaper.

Quench Your Thirst this Summer with a Free Case of Honest Tea from Saturn

Honest Tea Logo

Test drive any Saturn vehicle between now and August 31st at any participating retailer in the United States, and Honest Tea will send you a complimentary case of iced tea while supplies last. Participants must be 18 years of age or older. Interested? Here's what you have to do.

Video: Jill Lajdziak Explains the Reasoning Behind the Creation of the "Ask Jill" Initiative

Saturn has always been focused on building and developing personal relationships with its customers. In the video below, Saturn general manager Jill Lajdziak explains how the brand's desire to maintain an open and honest dialogue led to the creation of "Ask Jill" in early June.

Congratulations to Saturn of Cape Coral for Receiving the Highest Customer Service Satisfaction Rate of Any Saturn Store in 2008

From the Cape Coral Daily Breeze: General Motors recognized Saturn of Cape Coral and Bob Goodman, owner and operator of Saturn dealerships in southwest Florida, for their outstanding customer service and presented them with a prestigious national service award. Saturn of Cape Coral had the highest customer service satisfaction rate of any Saturn dealership in the United States for the preceding year, according to General Motors.

Delaware Sky Plant Set to Close at End of the Month

Maureen Milford from the Wilmington News Journal via USA Today: Joe Trincia, 51, of Bear, Delaware, returns Monday to his job at the General Motors auto-assembly plant just as he's done countless times since he was a 19-year-old kid lucky enough to land a decent-paying manufacturing job. But this will be his last recall.

Random Article from the SaturnFans.com Archives

To Boost Sales, Saturn Rethinks Itself – Again

Business Week magazine offers an in-depth look at the "rethinking" behind Saturn's new advertising campaign that's set to kick-off later tonight. Look for the new ads to have a more sophisticated flair than in the past, something Saturn hopes will reinforce the fact that its new lineup of smart, chic cars and sport-utilities.