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Flashback Friday: Saturn "Visions"

Flashback Friday: Saturn "Visions"

The news last week about Saturn's current owner magazine going all-digital got me thinking about the first Saturn owner newsletter. The first one that I can remember at least. Long before there was "Saturn 360" or even "Saturn Signatures," there was a quarterly publication called "Visions" that Saturn put together for owners, team members, and their families.

DVR Alert: Saturn Work with Hands on Homes to be Featured in "Renovation Nation" Segment Friday

Planet Green Network Logo

Catch the Saturn Hands on Homes team in action helping families build affordable, energy-efficient homes on a new episode of "Renovation Nation" this Friday, August 21st at 9pm EST. With the help of various charitable organizations, Saturn Hands on Homes is helping to rebuild some of the neglected neighborhoods of Detroit's East Side. The program coordinates funding and volunteer efforts with Saturn retailers, Habitat for Humanity, and Jon Bon Jovi's Philadelphia Soul Charitable Foundation, to construct homes using green practices and materials.

Flashback Friday: Saturn’s "Romance with Cars" Television Ad

Saturn's early television and print ads were quirky, offbeat spots that often focused more on the emotional side of owning a car, rather than talking about latest models from Saturn. But in a clever, indirect, and very effective manner those first ads were very much all about Saturn, and how owning a Saturn could make you feel. Take this commercial that aired in or around 1992.

WardsAuto: Once-Radical Idea to Become Reality

Steve Finlay from WardsAuto.com: Auto makers sometimes veered into the guardrails of paranoia in the 1990s as they watched AutoNation grow fast by buying up scores of dealerships. Manufacturers worried that if Wayne Huizenga's new enterprise got too big, it would start telling them what to do, rather than the traditional other way around for the automotive retail franchise system.

Report: Saturn Loses Market Share as Brand Awaits Penske Buyout

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Earlier today the results of the latest analysis by Kelley Blue Book Market Intelligence of recent kbb.com Web traffic patterns was announced, including the top five upward-climbing and downward-declining brands in share of market interest for July 2009 when compared to July 2008.

Saturn 360 Owner Magazine Goes All Digital, Promises an Update from Jill in "a Couple of Weeks"

Saturn 360 Online Summer 2009 Issue

Saturn's official owner magazine, Saturn 360, just published its first online-only issue. The new Summer 2009 edition virtually arrived yesterday when the company launched its brand new saturn360online.com website. The quarterly magazine sticks with the same people-focused formula that has been popular with readers since the magazine's first issue was printed almost four years ago.

GM Says its Learned from Mistakes Made with Saturn Advertising

Saturn Aura XR

Alisa Priddle from the Detroit News: Lutz is convinced advertising is the key. He compared the dismal sales of the critically acclaimed Saturn Aura, which was named North American Car of the Year, to the sales success of the Chevrolet Malibu, also a Car of the Year winner. The difference: GM spent more than $100 million to advertise the Malibu, 10 times what it spent on the Aura, Lutz said.

Did Saturn Move Up Market too Fast?

Jerry Flint from Forbes: Saturn probably had the latest and best lineup of any GM brand: two well-done SUVs, the Outlook and the Vue, the handsome Aura sedan, a sister of the Chevy Malibu, the European built-small Astra car, and even a two-seat sports car, the Sky. But sales went nowhere. GM had said it will kill the brand, but now hopes to sell the name to Roger Penske.

Flexibility Wasn't Enough for Former Tennessee Saturn Plant to Keep Building GM Vehicles

Aerial Photo of the Former Saturn Plant

Lindsay Chappell from Automotive News: Suppliers and workers at General Motors' assembly plant in Spring Hill, Tennessee, thought they had the inside track this summer when GM had to decide quickly where to build a new family of subcompact cars. The plant boasts a recent renovation, a history of good labor relations and the sort of innovative supplier-automaker partnership that automakers profess to seek. It wasn't enough.

Renault to Help Mercedes with New Smart Vehicle, Plans Return To U.S.

Richard Read from the Car Connection: No one can deny that French automaker Renault is on the move these days. In addition to its work with Nissan on electric vehicles, the company is in talks with Mercedes-Benz to develop a new model for Mercedes' Smart brand. And here in the U.S., the company is chatting with Roger Penske about selling Renault-badged vehicles on American lots alongside Saturn automobiles - vehicles that Renault's Samsung subsidiary may begin producing after General Motors pulls the plug in 2011.

Random Article from the SaturnFans.com Archives

Flashback Friday: Saturn’s "Romance with Cars" Television Ad

Saturn's early television and print ads were quirky, offbeat spots that often focused more on the emotional side of owning a car, rather than talking about latest models from Saturn. But in a clever, indirect, and very effective manner those first ads were very much all about Saturn, and how owning a Saturn could make you feel. Take this commercial that aired in or around 1992.