It's been more than three years since General Motors announced it was shuttering its "different kind of car" division. At the time, Roger Penske was attempting to purchase the brand and possibly stock it with cars sourced from plants in the US, South Korea, Mexico, or even Europe. Ultimately Mr. Penske couldn't get a deal done within GM's tight timeframes and Saturn was closed. While frantically attempting to keep up with rumors swirling around Saturn that fateful year, I made a decision to rethink the way I was collecting and reporting the news. In the midst of all the uncertainty surrounding Saturn, I began to draw up plans for new and improved version of SaturnFans.com that could not only help visitors track what Saturn news was happening, but where it was happening as it was happening.
Test you knowledge with these Saturn 'did you know' trivia bits from Saturn's yesteryear.
Saturn's innovative manufacturing methods have not only helped it build world-class cars, but it also helped the company forge stronger labor ties with its workers. While all of Saturn's production techniques cannot be listed on one page, I've attempted to highlight a select few that stand out. These were methods used in Saturn's Spring Hill, TN manufacturing plant.
Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on."
This morning's "Did You Know?" trivia focuses on Saturn and the environment. Saturn was concerned with how its cars affect the environment throughout the car's lifetime -- from design, to manufacture, to use by owners, to final disposal.
Saturn Corporation was the first North American auto manufacturer to utilize aerial advertising when the Saturn Lightship made its debut in the summer of 2001. The Saturn Lightship, a 165-foot, 6,335-pound A150 blimp, traveled across the United States supporting a variety of events and promotions held to promote the launch of the company's first sport utility vehicle, the Saturn Vue.
The price for each Saturn vehicle was determined by the independent decisions of three stakeholders: Saturn Corporation, the Retailer, and the Customer.
Saturn's Consultative Sales Process was developed for Sales Consultants to work with customers focusing on their wants and needs in order to help in the decision to purchase a vehicle.
The following is an excerpt from Saturn's 1991 brochure. The first Saturn was a 1991 SL2 sedan sold on October 25, 1990.
In the early days, Saturn manufactured its own cars at its own plant in Spring Hill, Tennessee. In addition to innovating on the sales, service, and engineering sides of its business, Saturn's founding fathers spent a significant amount of time developing new manufacturing techniques that were based on some of the "best in class" processes used by companies from around the world.