Cars

Vue Powered by Honda in 2004

More information continues to surface regarding the Honda engine slated for the 2004 Saturn VUE sport utility. The Detroit Free Press reports today that General Motors has reduced the total number of 3.5L DOHC V-6 engines it plans to purchase from Honda. A 5-year technology and component-sharing contract signed between GM and Honda in December 1999.

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To Boost Sales, Saturn Rethinks Itself – Again

Business Week magazine offers an in-depth look at the "rethinking" behind Saturn's new advertising campaign that's set to kick-off later tonight. Look for the new ads to have a more sophisticated flair than in the past, something Saturn hopes will reinforce the fact that its new lineup of smart, chic cars and sport-utilities.