Cars
The Last Saturn Sale
- Astra,
- Aura,
- Outlook,
- Sky,
- Vue,
- Cars,
- 2008 Models,
- 2009 Models,
- News Photos
GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory
- Astra,
- Aura,
- Outlook,
- Sky,
- Vue,
- Cars,
- Company,
- 2008 Models,
- 2009 Models,
- Saturn Closing
Automotive News reports that General Motors is preparing what will likely be one last Saturn advertising campaign in an effort to sell the brand's last remaining 9,400 2008 and 2009 models. Susan Docherty, GM's newly appointed vice president of U.S. sales, told the trade publication that "starting next week, we'll have a print campaign which features that product. In the next 90 days, we'll have cleaned up that inventory. I'm not worried about it at all."
A Wealth of Lessons from Saturn Failure
From Knowledge@Wharton: General Motors' decision earlier this month to scrap its Saturn brand triggered frequent retellings of the many ways in which GM missed an opportunity to recast itself and the auto industry. But other manufacturers did adopt some of Saturn's innovations, according to Wharton faculty. Indeed, they say, the Saturn story provides a roadmap for what to do - and what not to do - as the auto industry adjusts to the post-financial crisis world.
Searching for an Original 1991 Saturn Owner
A television station in Ohio is working on a news segment about Saturn, and they are looking for an owner of any 1991 Saturn who lives in the area between the Cleveland, Ohio and Pittsburgh, Pennsylvania area. Ideally, the person they'd like to talk to is someone who is the original owner and still uses the car.
Saturn and Me: General Motors Loses a Customer
Allan Sloan from the Washington Post: Until last week I had been one of General Motors' most reliable customers for more than 15 years. But my relationship with GM ended the very day the company announced that it was closing its Saturn operation — something I learned when I came home from trading in my 2003 Saturn Vue for a new, spiffy 2010 SUV with an Asian nameplate.
Saturn Deserves Better than Revisionists Calling Its Cars Ordinary
Bryan Laviolette from Michigan WLLZ: Much has been written about why Saturn was somewhat of a success through much of the 1990s. Even though General Motors starved the brand for new products, those who bought Saturns back then loved them. Sure, buyers enjoyed the no-haggle deals and the fresh approach to selling cars. They loved it when dealer employees clapped as they drove their cars away for the first time. But what they really loved was that the cars were good, possibly the best cars GM has made since the 1950s when it ruled the American market.
It Could Be Time to Buy a Saturn
Jessica Anderson from Kiplinger's Personal Finance: If you're in the market for a new car, GM's loss could be your gain. Saturn's dealers have until the end of October 2010 to close, now that a deal has fallen through to sell the car line to the Penske Automotive Group. But many showrooms could close by January because inventory is low. That means the sooner you shop, the better your choices.
Saturn Experiment Yielded 25 Years of Innovation
Lindsay Chappell from Automotive News: As far as auto industry grand experiments go, Saturn lived a long life. From the time GM Chairman Roger Smith incorporated Saturn Corporation in 1985 until October 2010, when GM officially will bury the brand, it will be 25 years.
Will Your Next New Car be a General Motors Vehicle?
Report: GM Stopped Production of all Saturns Last Thursday
David Thomas from Cars.com: Current owners' warranties are still fully backed by GM and will be serviced by other GM brand dealerships — Chevrolet, Cadillac, GMC and Buick. As of September 1, Saturn's total inventory was 14,700 units, according to Automotive News data. Saturn representatives say there is an inventory of 12,000 vehicles on dealer lots and in transit.
Random Article from the SaturnFans.com Archives
First Look at the 2009 Saturn Vue Green Line Two-Mode Hybrid
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The all-new 2009 Saturn Vue Green Line 2 Mode, the first front-wheel-drive compact SUV in the world powered by General Motors' two-mode hybrid technology, is designed for customers who want the outstanding fuel savings of an advanced hybrid and the full power and towing capability of an SUV. |