Cars

AutoBlog Drives a Buick/Saturn Vue Plug-In Hybrid Prototype

Saturn Plug-In Hybrid Vue

Sam Abuelsamid from Autoblog: We had a chance for a quick drive of a development prototype for Buick's upcoming plug-in hybrid crossover this week at the GM proving ground. The prototype was still wearing its Saturn grille and badging as that was the original intent of the program. When Rick Wagoner announced in late 2006 that the company would develop a plug-in hybrid, it was intended to the be the Vue.

Saturn Aura Specifications

Saturn Aura Specifications

Saturn Outlook Specifications

Saturn Outlook Specifications

Peruse the Saturn Outlook dimensions and capacities inside and out.

2010 Saturn Buyers Guide

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Meet the 2010 Saturn lineup.

Flashback Friday: Saturn’s "Romance with Cars" Television Ad

Saturn's early television and print ads were quirky, offbeat spots that often focused more on the emotional side of owning a car, rather than talking about latest models from Saturn. But in a clever, indirect, and very effective manner those first ads were very much all about Saturn, and how owning a Saturn could make you feel. Take this commercial that aired in or around 1992.

GM Says its Learned from Mistakes Made with Saturn Advertising

Saturn Aura XR

Alisa Priddle from the Detroit News: Lutz is convinced advertising is the key. He compared the dismal sales of the critically acclaimed Saturn Aura, which was named North American Car of the Year, to the sales success of the Chevrolet Malibu, also a Car of the Year winner. The difference: GM spent more than $100 million to advertise the Malibu, 10 times what it spent on the Aura, Lutz said.

Did Saturn Move Up Market too Fast?

Jerry Flint from Forbes: Saturn probably had the latest and best lineup of any GM brand: two well-done SUVs, the Outlook and the Vue, the handsome Aura sedan, a sister of the Chevy Malibu, the European built-small Astra car, and even a two-seat sports car, the Sky. But sales went nowhere. GM had said it will kill the brand, but now hopes to sell the name to Roger Penske.

Random Article from the SaturnFans.com Archives

Two Hybrid Powertrains Planned for Next-Gen Vue

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The 2007 Vue Green Line hasn't even arrived at Saturn retail facilities yet, and there's already talk about what we can expect from a hybrid perspective when the all-new 2008 Vue arrives. The next generation Saturn Vue will reportedly offer two hybrid options when it debuts in second half of 2007, according to a report this week in The Car Connection (TCC).