Cars

AutoBlog Drives a Buick/Saturn Vue Plug-In Hybrid Prototype

Saturn Plug-In Hybrid Vue

Sam Abuelsamid from Autoblog: We had a chance for a quick drive of a development prototype for Buick's upcoming plug-in hybrid crossover this week at the GM proving ground. The prototype was still wearing its Saturn grille and badging as that was the original intent of the program. When Rick Wagoner announced in late 2006 that the company would develop a plug-in hybrid, it was intended to the be the Vue.

Saturn Aura Specifications

Saturn Aura Specifications

Saturn Outlook Specifications

Saturn Outlook Specifications

Peruse the Saturn Outlook dimensions and capacities inside and out.

2010 Saturn Buyers Guide

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Meet the 2010 Saturn lineup.

Flashback Friday: Saturn’s "Romance with Cars" Television Ad

Saturn's early television and print ads were quirky, offbeat spots that often focused more on the emotional side of owning a car, rather than talking about latest models from Saturn. But in a clever, indirect, and very effective manner those first ads were very much all about Saturn, and how owning a Saturn could make you feel. Take this commercial that aired in or around 1992.

GM Says its Learned from Mistakes Made with Saturn Advertising

Saturn Aura XR

Alisa Priddle from the Detroit News: Lutz is convinced advertising is the key. He compared the dismal sales of the critically acclaimed Saturn Aura, which was named North American Car of the Year, to the sales success of the Chevrolet Malibu, also a Car of the Year winner. The difference: GM spent more than $100 million to advertise the Malibu, 10 times what it spent on the Aura, Lutz said.

Did Saturn Move Up Market too Fast?

Jerry Flint from Forbes: Saturn probably had the latest and best lineup of any GM brand: two well-done SUVs, the Outlook and the Vue, the handsome Aura sedan, a sister of the Chevy Malibu, the European built-small Astra car, and even a two-seat sports car, the Sky. But sales went nowhere. GM had said it will kill the brand, but now hopes to sell the name to Roger Penske.

Random Article from the SaturnFans.com Archives

Plug-In Vue Hybrid May Arrive as Soon as 2010

Saturn Vue Green Line Plug-In Hybrid

Saturn announced today at the North American International Auto Show that production will may begin as soon as 2010 on a plug-in hybrid electric version of the Saturn Vue Green Line, expected to be the first regular production plug-in hybrid electric vehicle. Depending on a consumer's drive cycle, the Vue plug-in hybrid will be the most fuel-efficient vehicle offered by a major automaker.