What Does Saturn Have in Common with the Energizer Bunny?

Energizer Bunny

Mike Morrissey, from the Saturn Communications Team equated Saturns to the popular advertising character, the Energizer Bunny, in a blog written on ImSaturn.com yesterday. Why you may ask? Saturn discovered through a research study conducted by R.L. Polk that 83% of all of the Saturns ever sold in the United States are still actively registered. You may remember that nearly two weeks ago Saturn celebrated the sale of their 4 millionth vehicle in Traverse City, Michigan: a black three door Astra. Of those 4 million vehicles, 3.3 million of them are still in use. According to Mike, "There have always been plenty of reasons to by a Saturn – value, fuel economy, safety and the great retail experience, just to name a few. That kind of durability – 8 out of 10 still going strong – may be the best testament yet to the wisdom of buying a Saturn." What better way to conclude this post than by chanting the cheer that Saturn retailers has chanted to so many owners: "I say, I say, Saturn." Congratulations, Saturn!

Source: ImSaturn

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'08 Astra Opens a New Universe to Saturn

2008 Saturn Astra XR 5-Door

Jim Mateja from the Chicago Tribune reviews the 2008 Saturn Astra and talks about how a recent TV commercial for the brand effectively showed how the Astra signifies the culmination of Saturn's revitalization efforts. "A young man walks into a dealership, sees very attractive hardware, and with a quizzical look peeks back out the door to make sure the sign says Saturn," he wrote.