What Does Saturn Have in Common with the Energizer Bunny?

Energizer Bunny

Mike Morrissey, from the Saturn Communications Team equated Saturns to the popular advertising character, the Energizer Bunny, in a blog written on ImSaturn.com yesterday. Why you may ask? Saturn discovered through a research study conducted by R.L. Polk that 83% of all of the Saturns ever sold in the United States are still actively registered. You may remember that nearly two weeks ago Saturn celebrated the sale of their 4 millionth vehicle in Traverse City, Michigan: a black three door Astra. Of those 4 million vehicles, 3.3 million of them are still in use. According to Mike, "There have always been plenty of reasons to by a Saturn – value, fuel economy, safety and the great retail experience, just to name a few. That kind of durability – 8 out of 10 still going strong – may be the best testament yet to the wisdom of buying a Saturn." What better way to conclude this post than by chanting the cheer that Saturn retailers has chanted to so many owners: "I say, I say, Saturn." Congratulations, Saturn!

Source: ImSaturn

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2006 Saturn Preview

Continuous improvement has always been a hallmark of Saturn, and for the 2006 model year things are no different. Automotive News reported earlier this year that Saturn informed retailers at the North American Dealer Association's (NADA) annual convention that both the Ion and Vue will be "refreshed" for 2006 to help make them more competitive and appealing.