What Can You Do to Help Save Saturn?

Save Saturn

Last week Saturn General Manager, Jill Lajdziak, posted an update on the state of Saturn on her blog at ImSaturn. General Motors, Saturn, and Saturn's retailers are looking at ways to overhaul the Saturn business model into one that is profitable for GM. "This is a complex process, and while we are moving as quickly as we can, we also want to make sure we get it right," Jill wrote. "We have a team dedicated to evaluate a number of business alternatives." So in the mean time, in addition to signing the SaturnFans.com SAVE SATURN petition, what can you do to help? According to Jill, you can:

  • Spread the word to your family, friends, and neighbors that Saturn is still very much in business.
  • Tell them about the Aura sedan that gets an EPA-estimated 33 mpg on the highway.
  • Tell them that Saturn will soon launch the Vue 2-Mode Hybrid – the third hybrid in our lineup.
  • Remind them that the 8-passenger Outlook is assembled at the first auto plant to receive gold certification from the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) program.
  • And tell them about our 100,000 mile/5-year (whichever comes first) Transferable Powertrain Limited Warranty, which, when you add Roadside Assistance and Courtesy Transportation Programs, is the industry's best overall coverage.

Jill pledged to provide more concrete information as soon as possible. Previous published reports indicated that Saturn's new direction will be set sometime in mid-February. Always appreciative for the support from Saturn owners and enthusiasts, Jill closed by saying "thank you for your enthusiasm and loyalty. We recognize that our customers are a tremendous asset for our brand."

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Saturn.com Now Lets You "Ask Jill" Questions About the Brand as the Company Expands its Web Presence

Ask Jill Graphic

Saturn recently added a new feature to its website that allows visitors to pose questions directly to General Manager Jill Ladjziak. Some folks have already taken advantage of the opportunity. They've asked questions about Saturn's future, the impact any changes in ownership will have on their vehicle warranty, and who she rooted for during the Stanley Cup finals (well, maybe not that question). Keeping in close contact with customers is something Jill has always felt strongly about and excelled at doing. This new tool gives Jill and her team a way to communicate on a personalized level with owners and enthusiasts.