What Can You Do to Help Save Saturn?

Save Saturn

Last week Saturn General Manager, Jill Lajdziak, posted an update on the state of Saturn on her blog at ImSaturn. General Motors, Saturn, and Saturn's retailers are looking at ways to overhaul the Saturn business model into one that is profitable for GM. "This is a complex process, and while we are moving as quickly as we can, we also want to make sure we get it right," Jill wrote. "We have a team dedicated to evaluate a number of business alternatives." So in the mean time, in addition to signing the SaturnFans.com SAVE SATURN petition, what can you do to help? According to Jill, you can:

  • Spread the word to your family, friends, and neighbors that Saturn is still very much in business.
  • Tell them about the Aura sedan that gets an EPA-estimated 33 mpg on the highway.
  • Tell them that Saturn will soon launch the Vue 2-Mode Hybrid – the third hybrid in our lineup.
  • Remind them that the 8-passenger Outlook is assembled at the first auto plant to receive gold certification from the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) program.
  • And tell them about our 100,000 mile/5-year (whichever comes first) Transferable Powertrain Limited Warranty, which, when you add Roadside Assistance and Courtesy Transportation Programs, is the industry's best overall coverage.

Jill pledged to provide more concrete information as soon as possible. Previous published reports indicated that Saturn's new direction will be set sometime in mid-February. Always appreciative for the support from Saturn owners and enthusiasts, Jill closed by saying "thank you for your enthusiasm and loyalty. We recognize that our customers are a tremendous asset for our brand."

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Jill Lajdziak: Retail Experience Makes the Saturn Difference

From the Hub magazine: Between the time we spoke with Jill Lajdziak and the publication of this interview, General Motors announced plans to close Saturn. Well, here's another news flash: This doesn't necessarily mean the end for Saturn. And it certainly does not change the enlightened view Saturn brings to automotive retailing. Saturn was never designed to be a "luxury" automobile, but you'd never know that while visiting one of its state-of-the-art showrooms.