Should Penske Contract with AFS Trinity to Electrify the Saturn Vue?

AFS Trinity Vue Extreme  150 MPG Hybrid

Warren Brown from the Washington Post: Small, independent car companies such as California-based Tesla Motors and AFS Trinity Power of Bellevue, Washington, have come up with electric models that give their gasoline counterparts a very fast run for the money. After driving an "extreme hybrid" AFS Trinity version of a Saturn Vue SUV, which beats all GM Saturn Vue models in fuel-economy and straight-line acceleration, here's suggesting that the Penske Group, Saturn's new owner, get in contact with AFS Trinity. Penske's business acumen combined with AFS Trinity's wizardry in turning an electric vehicle into something hot-rod junkies want to drive could eliminate any contradiction, real or imagined, between the pursuit of power and fun in motoring and the quest for fuel efficiency. The truth is that consumers want both.

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Flashback Friday: How Saturn Built a Brand

Saturn Logo

Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."