Saturn Rethinks its Ad Strategy and Shows its Fun Side in this New Animated Vue Television Commercial

Saturn launched a new advertising campaign yesterday with this creative television spot. "The campaign features animation and uniquely combines our all-new products with a positive, optimistic, and environmentally friendly tone," wrote Dan Keller, Saturn's marketing director on the company's ImSaturn blog. "It definitely brings the fun back to car marketing."

A full review of Saturn's new campaign will be posted tomorrow. In the mean time, what do you think of the new commercial? Log in and post your thoughts.

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