Saturn Rethinks its Ad Strategy and Shows its Fun Side in this New Animated Vue Television Commercial

Saturn launched a new advertising campaign yesterday with this creative television spot. "The campaign features animation and uniquely combines our all-new products with a positive, optimistic, and environmentally friendly tone," wrote Dan Keller, Saturn's marketing director on the company's ImSaturn blog. "It definitely brings the fun back to car marketing."

A full review of Saturn's new campaign will be posted tomorrow. In the mean time, what do you think of the new commercial? Log in and post your thoughts.

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Florida Saturn Owner Turns Her Ion in an "Obama Car"

Florida Saturn Owner Turns Her Ion in an "Obama Car"

With less than one week left before those of us in the United States vote to elect a new President, things are getting a little interesting - err, expressive - all over America. Emotions are running high among supporters of both Republican candidate John McCain and Democratic Party candidate Barack Obama.