Saturn Rethinks its Ad Strategy and Shows its Fun Side in this New Animated Vue Television Commercial

Saturn launched a new advertising campaign yesterday with this creative television spot. "The campaign features animation and uniquely combines our all-new products with a positive, optimistic, and environmentally friendly tone," wrote Dan Keller, Saturn's marketing director on the company's ImSaturn blog. "It definitely brings the fun back to car marketing."

A full review of Saturn's new campaign will be posted tomorrow. In the mean time, what do you think of the new commercial? Log in and post your thoughts.

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GM Celebrates J.D. Power Recognition at Saturn Aura, Chevy Malibu Fairfax Assembly Plant

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Last week the General Motors Fairfax Assembly team celebrated their successful performance in the J.D. Power and Associates 2008 Initial Quality Study (IQS). The facility manufactures the Saturn Aura and the Chevrolet Malibu midsize sedans.