Saturn Rethinks its Ad Strategy and Shows its Fun Side in this New Animated Vue Television Commercial

Saturn launched a new advertising campaign yesterday with this creative television spot. "The campaign features animation and uniquely combines our all-new products with a positive, optimistic, and environmentally friendly tone," wrote Dan Keller, Saturn's marketing director on the company's ImSaturn blog. "It definitely brings the fun back to car marketing."

A full review of Saturn's new campaign will be posted tomorrow. In the mean time, what do you think of the new commercial? Log in and post your thoughts.

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2008 Saturn Astra XE Four-Door Hatchback Test Drive

From CanadianDriver.com: Saturn sold its first cars, the S-series sedan, wagon and coupe, in 1991. That same year, GM Europe's Opel division debuted its Astra compact. Do you suppose anyone knew that, some 17 years later, the Astra would become a Saturn?