Saturn Retail Sales Rose 9% in June

Saturn retail sales rose 9% in June, thanks in part to a special zero-percent financing sale that the brand offered during the last week of the month. However, overall sales for the month of June were down 12.8% compared to last year due to the sales gap created by the discontinued Ion sedan and quad coupe. In alphabetical order, here's a look at how each model performed:

  • Retailers sold 888 all-new Saturn Astra hatchbacks.
  • Aura retail sales up 45% with overall sales increasing 41% to a total of 5,897 units. Year-to-date (YTD) sales of the Aura are up 21% to 32,938.
  • A total of 38 Saturn Ions were sold, down 99.2% from when 4,779 copies of the compact car were sold in June of '07 and plenty of stock was still readily available. The Ion went out of production in March of 2007.
  • Outlook sales totaled 1,625 units, down 58% from the same period last year when 3,869 were sold. The Outlook's corporate cousins, the GMC Acadia and Buick Enclave, also saw their June sales fall 40.1% and 18.4%, respectively.
  • Sales of the discontinued Relay minivan, production of which ended in December of 2006, fell nearly 90% to 15 units.
  • Retailers sold a total of 1,581 Sky roadsters, which represents a 66% increase over the same period last year. Overall sales in June for the Sky were up 62.1%.
  • Vue retail sales skyrocketed up 100% to 8,868 units. Overall sales for the month increased 40%. YTD sales are just about even with last year's volume; nearly 46,000 Vues have been sold since January.

Some other noteworthy tidbits of information:

  • "We're doing all we can to meet customer demand for our popular crossovers and cars, including increasing overtime or adding Saturday shifts at the plants where we build the Malibu, Aura, G6, Enclave, Outlook, Acadia and our full-size vans," said Mark LaNeve, vice president, GM North America vehicle sales, service and marketing.
  • GM hybrid vehicles continue to gain in popularity in the marketplace with 547 hybrid Chevrolet Tahoe and GMC Yukon 2-mode SUVs delivered. There were 295 Chevrolet Malibu, 30 Saturn Aura and 277 Vue hybrids sold in June. For the month, a total of 1,149 hybrid vehicles were delivered, with 4,376 hybrids sold so far this year.
  • GM's popular crossover Buick Enclave, GMC Acadia, and Saturn Outlook together accounted for more than 8,800 vehicle sales in the month as demand for the vehicles continues to strain available supply.
  • Advertising Age wrote LeNeve told reporters that "in June, roughly 40% of the vehicles GM sold had four-cylinder engines vs. about 22% last June. If GM had had more four-cylinder models available, he added, it would have sold between 8,000 and 10,000 more vehicles."

Source: GM, Advertising Age

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Flashback Friday: Did You Know?

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Saturn has had a colorful history that's full of interesting bits of trivia. Al Clapsaddle has put together a list of some interesting facts from Saturn's early years on his website. So go ahead, peruse the list below, and test your knowledge with these Saturn 'did you know' trivia bits. If you have any good fact, send them to me and I'll add them to archives.