Saturn Hopes to Score Big at the Summer Box Office

Advertising Age reports that Saturn plans to advertise at movie theaters this summer, promoting its Vue sport-utility and Aura midsize sedan. "What's the big draw of the big screen?" asks AdAge. "A captive younger audience."

The onslaught of cars rolling into movie theaters this summer isn't the cartoon kind. Rather, it's an advertising barrage from automakers trying to get at the blockbuster crowd and driving double-digit segment growth in the medium. General Motors' Saturn Vue and Aura models will be starring on over 30,000 screens in June via buys with both Screenvision and National CineMedia, said Dave Koziara, the brand's advertising manager. He expects to reach more than 150 million people with the ads from Deutsch, Los Angeles, and dealers will have vehicle displays at theaters and linked activities in some markets.

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Saturn Vue Hybrid Called One of the "Best Deals of the Month" by IntelliChoice

2008 Saturn Vue Green Line

IntelliChoice.com, the leading source for automotive ownership cost and value analysis, today announced its "Best Deals of the Month" for new cars for August 2009. To determine its picks, IntelliChoice analyzes monthly values for new cars and trucks based on the seven primary factors that determine a vehicle's long-term ownership costs: fuel economy, maintenance, repair, retained or resale value, licensing, state fees and taxes. Using these seven factors, IntelliChoice determines what it costs to own and operate new cars over five years.