Saturn Hopes to Score Big at the Summer Box Office

Advertising Age reports that Saturn plans to advertise at movie theaters this summer, promoting its Vue sport-utility and Aura midsize sedan. "What's the big draw of the big screen?" asks AdAge. "A captive younger audience."

The onslaught of cars rolling into movie theaters this summer isn't the cartoon kind. Rather, it's an advertising barrage from automakers trying to get at the blockbuster crowd and driving double-digit segment growth in the medium. General Motors' Saturn Vue and Aura models will be starring on over 30,000 screens in June via buys with both Screenvision and National CineMedia, said Dave Koziara, the brand's advertising manager. He expects to reach more than 150 million people with the ads from Deutsch, Los Angeles, and dealers will have vehicle displays at theaters and linked activities in some markets.

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CNN: Last-Minute Treasury Bailout Targeted for Big 3

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Chris Isidore from CNNMoney.com: The Bush administration said Friday it might use taxpayer dollars set aside to bail out banks and Wall Street firms to keep troubled U.S. automakers out of bankruptcy. The administration's announcement, which reverses its previous position on how to help the auto industry, effectively revives a bailout proposal killed by senators of the president's own party just hours earlier.