Saturn Hopes to Score Big at the Summer Box Office

Advertising Age reports that Saturn plans to advertise at movie theaters this summer, promoting its Vue sport-utility and Aura midsize sedan. "What's the big draw of the big screen?" asks AdAge. "A captive younger audience."

The onslaught of cars rolling into movie theaters this summer isn't the cartoon kind. Rather, it's an advertising barrage from automakers trying to get at the blockbuster crowd and driving double-digit segment growth in the medium. General Motors' Saturn Vue and Aura models will be starring on over 30,000 screens in June via buys with both Screenvision and National CineMedia, said Dave Koziara, the brand's advertising manager. He expects to reach more than 150 million people with the ads from Deutsch, Los Angeles, and dealers will have vehicle displays at theaters and linked activities in some markets.

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Maryland Owner Gives Her Saturn a Nail Polish Paint Job

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Ben Wojdyla from Jalopnik by way of the Maryland Gazette: Jill Bell noticed a scratched spot in a dent on the hood of her 1993 Saturn and decided to cover it with nail polish before the onset of winter caused it to rust and spread. When it held up to the elements, Jill, an avid quilter, wondered why she couldn't cover the entire car in a quilt inspired paint job of the same stuff.