Saturn Brochure Covers: 2010

SaturnFest 2009

A few days ago we took at look back at some of the first Saturn brochure covers. Today we have a sneak peak at what would have been the cover and front spread of the 2010 Saturn brochure. Saturn was reportedly gearing up for a big marketing push in 2010 once the Penske acquisition was completed. Unfortunately, the deal fell through and GM decided to shutter the brand — much to the dismay of the brand's loyal customers. Of the handful of 2010 models that were built (only 500 Outlooks, according to one source), none were shipped to retailers. They were instead sold directly to a fleet customer.


Source: Saturn

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Jill Lajdziak Deserves Kudos for Addressing the General Motors Restructuring Plan Directly with the Saturn Community

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Less than 24 hours after General Motors announced it was planning to "explore alternatives" for Saturn, the brand's general manager, Jill Lajdziak, spoke directly to the Saturn community by way of her ImSaturn blog to address the issue. While she couldn't go into too much detail due to the sensitive and complex nature of the situation, Jill did explain what the immediate next steps are for Saturn. And she also promises more updates in the future.