Saturn Brochure Covers: 2010
A few days ago we took at look back at some of the first Saturn brochure covers. Today we have a sneak peak at what would have been the cover and front spread of the 2010 Saturn brochure. Saturn was reportedly gearing up for a big marketing push in 2010 once the Penske acquisition was completed. Unfortunately, the deal fell through and GM decided to shutter the brand — much to the dismay of the brand's loyal customers. Of the handful of 2010 models that were built (only 500 Outlooks, according to one source), none were shipped to retailers. They were instead sold directly to a fleet customer.
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Julian Rendell from AutoWeek drove the new Opel Insignia and drew direct comparisons between his experience with the Insignia and what he expects from the next-generation Aura, which is due to arrive in a couple of years. While GM has said that the new Aura will have unique styling that will differentiate it from the Insignia, the two cars will be based on the same architecture and are expected to share chassis components.