Saturn Brochure Covers: 2010

SaturnFest 2009

A few days ago we took at look back at some of the first Saturn brochure covers. Today we have a sneak peak at what would have been the cover and front spread of the 2010 Saturn brochure. Saturn was reportedly gearing up for a big marketing push in 2010 once the Penske acquisition was completed. Unfortunately, the deal fell through and GM decided to shutter the brand — much to the dismay of the brand's loyal customers. Of the handful of 2010 models that were built (only 500 Outlooks, according to one source), none were shipped to retailers. They were instead sold directly to a fleet customer.


Source: Saturn

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Flashback Friday: 1994 Saturn Cycling Calendar

Flashback Friday: 1994 Saturn Cycling Calendar

Saturn has long been a big proponent of an active lifestyle. Today, you'll find Saturn supporting marathons all over the country, but years ago Saturn sponsored a cycling team. According to the 1994 Saturn Cycling Calendar (cover pictured above), the team originally "came together in 1992" and was made up of "a collection of young amateur cyclists from around the country." By then end of their first year in competition, the team "competed in more than 100 races and compiled 53 wins."