Saturn Brochure Covers: 2010

SaturnFest 2009

A few days ago we took at look back at some of the first Saturn brochure covers. Today we have a sneak peak at what would have been the cover and front spread of the 2010 Saturn brochure. Saturn was reportedly gearing up for a big marketing push in 2010 once the Penske acquisition was completed. Unfortunately, the deal fell through and GM decided to shutter the brand — much to the dismay of the brand's loyal customers. Of the handful of 2010 models that were built (only 500 Outlooks, according to one source), none were shipped to retailers. They were instead sold directly to a fleet customer.


Source: Saturn

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GM Considers Selling Opel Cars in U.S. as Saturns

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Reuters reports that General Motors is considering bringing Opel cars to the United States, and selling them under the Saturn brand. The story confirmed rumors that indicated GM was looking to its European arm as a way to give Saturn fresh product that was different from other GM models sold in North America. GM wants to craft a sophisticated European image for Saturn.