Saturn Brochure Covers: 2010

SaturnFest 2009

A few days ago we took at look back at some of the first Saturn brochure covers. Today we have a sneak peak at what would have been the cover and front spread of the 2010 Saturn brochure. Saturn was reportedly gearing up for a big marketing push in 2010 once the Penske acquisition was completed. Unfortunately, the deal fell through and GM decided to shutter the brand — much to the dismay of the brand's loyal customers. Of the handful of 2010 models that were built (only 500 Outlooks, according to one source), none were shipped to retailers. They were instead sold directly to a fleet customer.


Source: Saturn

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A Letter from Jill Lajdziak to Saturn Owners Regarding GM’s Decision to Shutdown the Brand

Saturn General Manager Jill Lajdziak

Of all the letters I have written this past year, this one is the most difficult. I want to begin by thanking all of you for your support over this last year. Your loyalty to Saturn motivated my team to work very hard to try to find a way for this brand to continue. The many e-mails, calls and personal notes provided the inspiration to all of us at Saturn. By now I'm sure you have heard that the sale of Saturn to the Penske Automotive Group could not be finalized. As a result, the Saturn brand will now be phased out over time.