Report: GM Stopped Production of all Saturns Last Thursday

David Thomas from Cars.com: Current owners' warranties are still fully backed by GM and will be serviced by other GM brand dealerships — Chevrolet, Cadillac, GMC and Buick. As of September 1, Saturn's total inventory was 14,700 units, according to Automotive News data. Saturn representatives say there is an inventory of 12,000 vehicles on dealer lots and in transit. The company sold 1,303 vehicles in September, which by our math leaves about 10,700 - 13,400 Saturns out in the wild. Saturn says the 12,000 figure is good for four months of sales. Using real-world sales (that's 1,303 per month), it seems they have nearly nine months of inventory.

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Flashback Friday: How Saturn Built a Brand

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Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."