Report: GM Stopped Production of all Saturns Last Thursday

David Thomas from Cars.com: Current owners' warranties are still fully backed by GM and will be serviced by other GM brand dealerships — Chevrolet, Cadillac, GMC and Buick. As of September 1, Saturn's total inventory was 14,700 units, according to Automotive News data. Saturn representatives say there is an inventory of 12,000 vehicles on dealer lots and in transit. The company sold 1,303 vehicles in September, which by our math leaves about 10,700 - 13,400 Saturns out in the wild. Saturn says the 12,000 figure is good for four months of sales. Using real-world sales (that's 1,303 per month), it seems they have nearly nine months of inventory.

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Are Shorter Television Commercials the Key to Increasing the Awareness of the Saturn Brand?

Saturn may have found a creative way to build brand awareness without breaking the bank: air shorter television commercials. Recently, folks have reported seeing an increase of Saturn commercials on television. There's one ad in particular for the 2009 Aura that's been getting a lot of play.