Plug-In Hybrid Vue to "Make it to Market in 2011"

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Saturn Plug-In Hybrid Vue

In a story published last week in the Detroit Free Press newspaper, General Motors vice chairman Bob Lutz discussed how GM had selection of a battery provider for the upcoming Chevrolet Volt - a vehicle that he felt shouldn't be defined as a merely a hybrid. More importantly for Saturn fans, he revealed that the Saturn Vue Plug-In Hybrid will be available in 2011.

Lutz also explained why the Volt should not be called a hybrid - even a plug-in one. "I know you've been hearing a lot about it lately, but it bears repeating that the Volt is not a plug-in hybrid, even though you can plug it in," Lutz said. "It's not a hybrid, which is a vehicle that is usually powered by an internal combustion engine with vehicle assist. It is an extended-range electric vehicle. The power driving the wheels is electricity, and only electricity." Toyota Motor Corp. has said it will launch a fleet of plug-in hybrids in 2010, but Toyota's plug-in system - like its existing Prius hybrid - has both the electric motor and gas engine powering the wheels. GM does plan to launch a plug-in hybrid, Lutz said. The Saturn Vue plug-in hybrid is to make it to market in 2011. Lutz said all of the solutions GM is pursuing - as well as many that others are pursuing - are viable and in many cases, complementary. "We are exploring all of them, because ultimately, it may take more than one of them to transform the industry," Lutz said. "They're not competing alternatives."

Source: Detroit Free Press

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Retailers Tell the Saturn Story in New Ads

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Kim McGill, director of advertising and promotions for Saturn: The unique experience of buying and owning a Saturn always been anchored by the honest and respectful way customers are treated by Saturn retailers. That foundation shines in our new television ads that will appear widely this week during the college basketball tournament. The format of the ads is simple. There's no blaring music or cars zipping down twisting mountain roads. Instead, it's just a Saturn retailer talking about our brand and our products.