Paging Al Clapsaddle: Huge Incentives Help Build the Case for One Last Saturn Purchase

2010 Saturn Aura Painted White Diamond Tricoat

Unprecedented discounts on the last remaining Saturns present an enticing case to anyone in the market for a new car, especially if you're a Saturn owner. Al Clapsaddle, senior sales consultant at Saturn/West in Ohio, sent me an intriguing e-mail the other day detailing the laundry list of incentives available until November 30 — some of which are over and above those that were advertised nationally at the beginning of the month.

We've purchased our last two Saturns from Al, and he's always taken great care of us and done business the "Saturn Way." Just the way I like it.

If you're not familiar, General Motors is offering $4000 off MSRP plus $1000 Saturn owner loyalty cash back. In addition, Saturn of Columbus will throw in an extra $500 "Jack Hanna" cash on top of another $1000 if you trade in your current Saturn. These incentives are in addition to any applicable GM Employee or GM Supplier discounts. It all quickly adds up!

Take a 2009 Saturn Aura XR 2.4L 6-speed automatic equipped with leather seats and the optional convenience and advanced audio packages. The vehicle has an MSRP of $26,200 that drops to $25,068 with the GM Supplier discount. Then factor in the following:

  • $4,000 GM incentive
  • $1,000 Saturn customer loyalty incentive
  • $500 Saturn of Columbus "Jack Hanna" cash incentive
  • $8,375 KBB trade-in value for our 2005 Vue Red Line
  • $1,000 Saturn trade-in bonus cash incentive

That leaves an out-the-door price of $10,193 for the 33 mpg midsize sedan! Our Vue is paid off, and I really like not having a car payment — but the idea of owning one of the last Saturns built at such an incredible price is very tempting.

Hello, Al?

Random Article from the Archives

Flashback Friday: 1998 Saturn Website

Flashback Friday: 1998 Saturn Website

This week's look back in time comes courtesy of the Internet Archive's Way Back Machine. has come a long way since those early days on the Web. Above is a screenshot taken from the owner photo page on Saturn's website circa 1997-98. Back then, the site was primarily split in two parts highlighting different aspects of the company's corporate initiatives and Saturn's 1998 model year cars.