Owner Story: Saturn Vue Rollover Crash with Pictures

I was involved in a crash on June 11th with my 2004 Saturn Vue. The car in front of me was slowing down to stop and I slowed down to stop. Unfortunately, the car behind me slammed into me at approximately 50-55 mph. As I was thrust forward, I must have clipped the back passenger corner of the car in front of me, which flipped me over and rolled the Vue three times. A car going in the opposite direction also hit me at one point. I came to rest upright. Of course, I only remember slowing down and feeling the impact of the car hitting me from behind. I was wearing a seat belt and my air bags did deploy. All my windows were blown out (except for the sunroof), every exterior panel of the car is damaged. My door was bent inwards, but I survived with only black and blue marks on my left side and stiff, sore muscles.

I didn't like some of my Saturn's quirks - like the rumble strip noise - but I think my Saturn Vue might have saved my life. I just wanted to share my photos to show how my Vue faired in a rollover crash.

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Flashback Friday: How Saturn Built a Brand

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Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."