New Saturn Advertising Campaign to Highlight Aura, Outlook, and Vue Models

From MotorTrend.com: GM's Saturn car division is launching an all-new advertising campaign that it hopes will help give the brand a much-needed boost, reports Automotive News. The campaign, which set to debut in late April, will highlight the Aura, Outlook and Vue models and has been designed to help establish a more focused marketing vision for the brand. Saturn's marketing plan will revolve around the Vue and Aura models primarily, with ads focusing on the Outlook expected later in the year.

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2001 Saturn SCX Concept

With its turbocharged engine and sizzling yellow-to-red paint scheme, the Saturn SCX three-door coupe ignited the passion of performance-car enthusiasts. The SCX's 1.9-liter DOHC 4-cylinder engine was modified by Saturn Motorsports of San Diego to yield an estimated 300 hp, more than double the engine's normal output in the Saturn SC2. Along with its hot engine, the SCX boasted a high level of handling and sporty appearance cues that reflected the car's performance capabilities.