New Saturn Advertising Campaign to Highlight Aura, Outlook, and Vue Models

From MotorTrend.com: GM's Saturn car division is launching an all-new advertising campaign that it hopes will help give the brand a much-needed boost, reports Automotive News. The campaign, which set to debut in late April, will highlight the Aura, Outlook and Vue models and has been designed to help establish a more focused marketing vision for the brand. Saturn's marketing plan will revolve around the Vue and Aura models primarily, with ads focusing on the Outlook expected later in the year.

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Flashback Friday: Saturn ICY Racing

Flashback Friday: Saturn ICY Racing

Many years ago, Saturn Corporation participated in the Sports Car Club of America racing series. Dave Rosenblum, who ran the Inner City Youth (ICY) Racing Team, ran and managed the team that raced Saturn S-Series coupes, like the modified SC2 you see above. They not only raced, but they won – including the SCCA's World Challenge T2 Manufacturers' Cup.