New Saturn Advertising Campaign to Highlight Aura, Outlook, and Vue Models

From MotorTrend.com: GM's Saturn car division is launching an all-new advertising campaign that it hopes will help give the brand a much-needed boost, reports Automotive News. The campaign, which set to debut in late April, will highlight the Aura, Outlook and Vue models and has been designed to help establish a more focused marketing vision for the brand. Saturn's marketing plan will revolve around the Vue and Aura models primarily, with ads focusing on the Outlook expected later in the year.

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1994 Saturn Indepth Overview

Model year 1994 marked what Saturn called "Balanced Excellence" in terms of offering customers exceptional value for their money in the small car market. Attaining "balanced excellence" required Saturn to pay critical attention to a host of buyer expectations. Among them were a high level of performance without sacrificing fuel economy or emissions; affordability while maintaining reliability and durability; and an overall commitment to quality without compromise. Accompanied by numerous continuous refinements, the family of 1994 Saturn sedans, wagons and coupes were proof that "balanced excellence" could be achieved through subtle refinements and continuous improvement.