New Saturn Advertising Campaign to Highlight Aura, Outlook, and Vue Models

From MotorTrend.com: GM's Saturn car division is launching an all-new advertising campaign that it hopes will help give the brand a much-needed boost, reports Automotive News. The campaign, which set to debut in late April, will highlight the Aura, Outlook and Vue models and has been designed to help establish a more focused marketing vision for the brand. Saturn's marketing plan will revolve around the Vue and Aura models primarily, with ads focusing on the Outlook expected later in the year.

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River Days Attendees to Compete in "Kiss My Astra" Contest for Chance to Win Backstage Passes to Bon Jovi Concert

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Saturn is offering 16 contestants from the River Days audience will be selected for the opportunity to prove just how much they love Jon Bon Jovi, by kissing the Saturn Astra. Contestants who compete in the car-kissing marathon will compete for a chance to win. All who participate will win tickets to Bon Jovi's July 7 concert at the Palace of Auburn Hills, and the winner will receive two passes to go backstage before the concert. The goal is to help raise awareness and donations for Habitat for Humanity projects in the Detroit area.