New Saturn Advertising Campaign to Highlight Aura, Outlook, and Vue Models

From MotorTrend.com: GM's Saturn car division is launching an all-new advertising campaign that it hopes will help give the brand a much-needed boost, reports Automotive News. The campaign, which set to debut in late April, will highlight the Aura, Outlook and Vue models and has been designed to help establish a more focused marketing vision for the brand. Saturn's marketing plan will revolve around the Vue and Aura models primarily, with ads focusing on the Outlook expected later in the year.

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Saturn Fans Rally to Save Brand with Petition to GM

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Scott Evans from Motor Trend: When General Motors' long-term viability plan became public last week, fans of Saab, Pontiac and Saturn were a bit riled. They had good reason. GM's plan called for the company to sell Saab, drastically cut Pontiac's line-up and "accelerate discussions with the Saturn retailers, consistent with their unique relationship, to explore alternatives for the Saturn brand."