New Saturn Advertising Campaign to Highlight Aura, Outlook, and Vue Models

From MotorTrend.com: GM's Saturn car division is launching an all-new advertising campaign that it hopes will help give the brand a much-needed boost, reports Automotive News. The campaign, which set to debut in late April, will highlight the Aura, Outlook and Vue models and has been designed to help establish a more focused marketing vision for the brand. Saturn's marketing plan will revolve around the Vue and Aura models primarily, with ads focusing on the Outlook expected later in the year.

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Plight of Saturn is Saddening After Brand Put Tennessee on Map

Commentary by Gail Kerr from the Nashville Tennessean newspaper: It sounds like a bizarre Stephen King short story: tens of thousands of loyal people from all over the country drive the same brand of car to a small Tennessee farm town. But it really happened: People in the 1990s loved their Saturns so much, they came in droves to a motorized homecoming in sleepy Spring Hill.