Kelley Blue Book Interviews Jill Lajdziak

Jack Nerad, executive editorial director and market analyst at Kelley Blue Book's kbb.com website, talked to Saturn general manager Jill Lajdziak last week at the North American International Auto Show. The two chatted about the three vehicles Saturn unveiled at the show, as well as the brand's new, larger lineup.

Source: Kelley Blue Book, BrightCove

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Are Shorter Television Commercials the Key to Increasing the Awareness of the Saturn Brand?

Saturn may have found a creative way to build brand awareness without breaking the bank: air shorter television commercials. Recently, folks have reported seeing an increase of Saturn commercials on television. There's one ad in particular for the 2009 Aura that's been getting a lot of play.