It Is Official: Penske to Buy Saturn, Transform it Into a Larger Global Brand

Roger Penske

Sharon Terlep and John Stoll from the Dow Jones Newswires: Each of General Motors' 350 US Saturn dealerships will receive offers to continue selling the vehicles under a tentative deal announced Friday to sell the brand to mega dealer Roger Penske. Penske, who runs the Penske Automotive Group chain of dealers, will take over the brands, trademarks, service and parts operations and distribution operations related to the Saturn. "We will have a completely independent company, and it will be lean," Penske said in a conference call with reporters Friday. In addition to taking over the retail network, Penske will strike deals with various auto makers, including GM and Renault, allowing him to buy vehicles from those auto makers' factories to fill out the Saturn vehicle portfolio. GM and Penske have a memorandum of understanding signed, and the deal is considered tentative at this point. Penske declined to disclose the price tag of the Saturn deal. He said the sale is expected to preserve around 13,000 jobs. Saturn, he said, would eventually grow to a global brand with more vehicles in its lineup. Short-term plans call for keeping the Outlook crossover, Aura sedan and Vue SUV. The Saturn Sky roadster won't continue.

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Video: Third of Three New Saturn Commercials Focuses on Fuel Efficiency

The third of three new commercials narrated by Saturn retail store owners focuses on the fuel efficiency of Saturn's vehicles. This ad features Karen Radley who owns Saturn of Fredericksburg in Virginia. By the way, if you want to see the stunning lines of the Vue and Aura in high-definition on your big screen television, SaturnFans.com hears that the new TV spots will air throughout the NCAA basketball tournament on CBS.