Historic Saturn, GM Vehicles Sold at Barrett-Jackson Auction Earlier this Month

On the Auction Block: Saturn Lola Race Car

Mark Vaughn from AutoWeek: More than 200 cars from GM's Heritage Fleet went on the block in what GM called normal housekeeping. Note that's the Heritage Fleet, which is different from the Heritage Collection. The latter has about 350 cars. "The Heritage Collection is sacred, a critical part of the history of GM," said Brian Baker, collection manager and design historian. The fleet, on the other hand, is made up of about 1,000 cars and trucks from throughout GM's history that the company has on hand for one reason or another at any given time. And every now and then, they have to clean out a few cars. Since 2004, the Fleet has been cleaned out at Barrett-Jackson. A committee representing every GM department from design and marketing to powertrain and engineering has a say in what gets sold. If anyone objects to a sale, it is not hauled out to Scottsdale. "This has been a natural part of our process since 2004," Baker said.

Here's a look at what the Saturns put up for bid sold for at the auction:

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Kim McGill, director of advertising and promotions for Saturn: The unique experience of buying and owning a Saturn always been anchored by the honest and respectful way customers are treated by Saturn retailers. That foundation shines in our new television ads that will appear widely this week during the college basketball tournament. The format of the ads is simple. There's no blaring music or cars zipping down twisting mountain roads. Instead, it's just a Saturn retailer talking about our brand and our products.