GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory

The Last Saturn Sale

Automotive News reports that General Motors is preparing what will likely be one last Saturn advertising campaign in an effort to sell the brand's last remaining 9,400 2008 and 2009 models. Susan Docherty, GM's newly appointed vice president of U.S. sales, told the trade publication that "starting next week, we'll have a print campaign which features that product. In the next 90 days, we'll have cleaned up that inventory. I'm not worried about it at all."

But many Saturn retailers aren't in as much of a rush to sell all of their inventory just yet. "We're in a holding pattern," Motor City Auto Center General Manager John Pitre said in an interview with AN. "It'll probably take six months to locate and secure another franchise for that facility, so we want to keep it up and running for that amount of time."

According to Automotive News:

Today GM began an incentive program that runs through the end of the month. Consumers can get either $4,000 off of any 2008 or 2009 Saturn or 0% financing for 72 months. In addition, a loyalty mailing to current Saturn owners offers an additional $1,000 in cash. That's regardless of whether they trade in their Saturn vehicle.

Sources tell SaturnFans.com that in some cases, additional regional incentives may also be applied. Check with your local retailer for more information about what might be offered in your area.

GM spokesman John McDonald told AN that owners "have to have owned or leased their Saturn vehicle for a minimum of six months to qualify" for the loyalty incentive.

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Report: GM Wants $2.4 Billion in Canadian Aid for Next-Generation Buick Regal

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Next-Generation Buick Regal

David Thomas from Cars.com Kicking Tires: If you think domestic automakers are only hitting up U.S. taxpayers for help, go north of the border. Canada's National Post newspaper reported today that General Motors is asking the Canadian government for $2.4 billion in aid. In exchange, it promises to bring a new Buick model — the Regal, which is already sold in China — to its Ontario plant for North American distribution. GM says it will position the Regal to compete with the Toyota Camry and Honda Accord, but doesn't say what its new LaCrosse — set to debut in Detroit next month — will be positioned against.