GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory

The Last Saturn Sale

Automotive News reports that General Motors is preparing what will likely be one last Saturn advertising campaign in an effort to sell the brand's last remaining 9,400 2008 and 2009 models. Susan Docherty, GM's newly appointed vice president of U.S. sales, told the trade publication that "starting next week, we'll have a print campaign which features that product. In the next 90 days, we'll have cleaned up that inventory. I'm not worried about it at all."

But many Saturn retailers aren't in as much of a rush to sell all of their inventory just yet. "We're in a holding pattern," Motor City Auto Center General Manager John Pitre said in an interview with AN. "It'll probably take six months to locate and secure another franchise for that facility, so we want to keep it up and running for that amount of time."

According to Automotive News:

Today GM began an incentive program that runs through the end of the month. Consumers can get either $4,000 off of any 2008 or 2009 Saturn or 0% financing for 72 months. In addition, a loyalty mailing to current Saturn owners offers an additional $1,000 in cash. That's regardless of whether they trade in their Saturn vehicle.

Sources tell SaturnFans.com that in some cases, additional regional incentives may also be applied. Check with your local retailer for more information about what might be offered in your area.

GM spokesman John McDonald told AN that owners "have to have owned or leased their Saturn vehicle for a minimum of six months to qualify" for the loyalty incentive.

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Rumor Mill: Progress Being Made on Saturn Spin-Off, Sources Say We Will be "Excited"

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SaturnFans.com hears that progress is being made in Saturn's attempt to spin itself off from General Motors. The customer-friendly brand is reportedly moving quickly to determine a viable, long-term business plan for the future - and to return to its roots as a "different kind of car company." While nothing official has been released by the company, word on the street is that the things are moving forward.