AutoPacific Says Saturn Sky, Vue Tops in Satisfaction for their Market Segments

AutoPacific Vehicle Satisfaction Awards

A study released today by noted automotive consulting firm AutoPacific summarizes the results of its 2008 model year vehicle satisfaction research. The Saturn Sky and Vue were awarded the highest satisfaction ratings in their respective market segments. AutoPacific's Vehicle Satisfaction Award (VSA) is an industry benchmark for objectively measuring how satisfied an owner is with their new passenger car or light truck.

The brand with the highest satisfaction rating is Cadillac. The vehicle - car or truck - registering highest overall satisfaction in 2008 is the new-for-2008 Toyota Sequoia Large Sport Utility Vehicle. The passenger car with the highest overall satisfaction score is the Mercedes-Benz S-Class.

There are twenty-eight Vehicle Satisfaction Award categories. At the manufacturer level, multiple top ranked award winners include: General Motors (eleven categories), Toyota (nine categories), Ford (six categories), Volkswagen (four categories), Honda (three categories) and Hyundai (two categories).

Cadillac won the Vehicle Satisfaction Award as the top brand in a close race. Strong satisfaction performance by Cadillac cars and trucks has Cadillac winning over other leading luxury marques including Lexus, Mercedes-Benz, and BMW says AutoPacific president George Peterson. Top ranked finishes by Cadillac's Escalade, CTS and DTS helped cement their industry topping position.

Vehicles that are all new received top rankings in several categories: Cadillac CTS, Honda Accord, Mitsubishi Lancer, Scion xD, Toyota Sequoia, Audi Q7, Buick Enclave, Hyundai Veracruz, GMC Acadia, Saturn Vue and Nissan Rogue. These new-for-2008 vehicles were strongly rated by their owners showing that the industry continues to improve as new vehicles are added to the hotly contested American car and light truck markets.

Top 2008 model year performers are:

  • Premium Luxury Car: Mercedes-Benz S-Class
  • Aspirational Luxury Car: Cadillac CTS
  • Large Luxury Car: Cadillac DTS
  • Large Car: Toyota Avalon and Ford Taurus
  • Luxury Mid-Size Car: Lexus ES350
  • Premium Mid-Size Car: Honda Accord
  • Mid-Size Car: Volkswagen Jetta and Mercury Milan
  • Image Compact Car: Chevrolet HHR and Volkswagen GTi
  • Compact Car: Mitsubishi Lancer
  • Economy Car: Scion xD
  • Premium Sports Car: Audi TT
  • Sports Car: Saturn Sky
  • Sporty Car: Scion tC
  • Large Light-Duty Pickup: Cadillac Escalade EXT and Lincoln Mark LT
  • Large Heavy-Duty Pickup: Chevrolet Silverado HD
  • Compact Pickup: Ford Explorer Sport Trac and Honda Ridgeline
  • Luxury Sport Utility: Cadillac Escalade and Cadillac Escalade ESV
  • Large Sport Utility: Toyota Sequoia
  • Premium Mid-Size Sport Utility: Ford Explorer
  • Mid-Size Sport Utility: HUMMER H3 and Kia Sorento
  • Compact SUV/Off-Road Vehicle: Toyota FJ Cruiser and Suzuki Grand Vitara
  • Premium Luxury Crossover SUV: Audi Q7
  • Luxury Crossover SUV: BMW X3, Acura RDX, and Buick Enclave
  • Large Crossover SUV: Hyundai Veracruz and GMC Acadia
  • Premium Mid-Size Crossover SUV: Ford Edge and Suzuki XL-7
  • Mid-Size Crossover SUV: Saturn Vue and Toyota RAV4
  • Compact Crossover SUV: Nissan Rogue
  • Minivan: Toyota Sienna

Source: AutoPacific

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