On the Auction Block: 2004 Saturn Vue Red Line Street Play Concept

On the Auction Block: 2004 Saturn Vue Red Line Street Play Concept

This Saturn concept was featured at the 2003 SEMA Show and was designed to showcase the high performance potential that could be achieved from the Vue Red Line. The "Street Play" Vue went wild with performance and appearance items which showcased the Vue's aptitude for performance. You can bid on this Saturn, and other vehicles from General Motors' prized "Heritage Collection," by following the instructions posted on the Barrett-Jackson website. Good luck!

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Flashback Friday: How Saturn Built a Brand

Saturn Logo

Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."