Another New Saturn Ad on Yahoo!

Another New Saturn Ad on Yahoo!

Last week, on June 11th to be more specific, Saturn once again "took over" the front page of Yahoo.com with an impressive, interactive advertisement promoting its 2008 lineup. Saturn's digital ads on Yahoo have evolved over the past few months, and this particular one is the best by far. In addition to showcasing the Astra, Aura, Outlook, Sky, and Vue, the ad let viewers easily access photos, information, video, and downloadable wallpaper. Take a look at some screenshots of the ad in its different stages, and then come back here to post your comments.

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The Saturn of 2008 is not quite what Roger Smith, a former GM chairman, had in mind when he launched the brand in 1985 with the promise of "a different kind of company, a different kind of car." GM initially hoped to encourage fresh thinking at its newest brand by giving Saturn more autonomy than such GM stalwarts as Chevrolet, Buick and Cadillac.