Another New Saturn Ad on Yahoo!

Another New Saturn Ad on Yahoo!

Last week, on June 11th to be more specific, Saturn once again "took over" the front page of Yahoo.com with an impressive, interactive advertisement promoting its 2008 lineup. Saturn's digital ads on Yahoo have evolved over the past few months, and this particular one is the best by far. In addition to showcasing the Astra, Aura, Outlook, Sky, and Vue, the ad let viewers easily access photos, information, video, and downloadable wallpaper. Take a look at some screenshots of the ad in its different stages, and then come back here to post your comments.

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GM Vice Chairman of global product development, Bob Lutz, recently talked with Motor Trend magazine about the Pontiac Solstice and Saturn Sky. Part of the discussion touched on GM's use of consumer clinics to judge upcoming future car designs. "We're dialing back on clinics when styling is a home run," Mr. Lutz told Motor Trend in their October 2005 issue.