Another New Saturn Ad on Yahoo!

Another New Saturn Ad on Yahoo!

Last week, on June 11th to be more specific, Saturn once again "took over" the front page of Yahoo.com with an impressive, interactive advertisement promoting its 2008 lineup. Saturn's digital ads on Yahoo have evolved over the past few months, and this particular one is the best by far. In addition to showcasing the Astra, Aura, Outlook, Sky, and Vue, the ad let viewers easily access photos, information, video, and downloadable wallpaper. Take a look at some screenshots of the ad in its different stages, and then come back here to post your comments.

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Letter from Saturn Aims to Provide Owners Assurance

Saturn General Manager Jill Lajdziak

Saturn owners have never been shy about sharing their thoughts regarding our brand. So when I wrote to you a couple of weeks ago to tell about the potential changes at Saturn, I knew that I would get a strong response. Your e-mails and phone calls showed that many of you share our enthusiasm for the idea that Saturn might return to its roots as an independent company. The thoughtful comments were a clear reminder of one of the things that has always made Saturn special.