Another New Saturn Ad on Yahoo!

Another New Saturn Ad on Yahoo!

Last week, on June 11th to be more specific, Saturn once again "took over" the front page of Yahoo.com with an impressive, interactive advertisement promoting its 2008 lineup. Saturn's digital ads on Yahoo have evolved over the past few months, and this particular one is the best by far. In addition to showcasing the Astra, Aura, Outlook, Sky, and Vue, the ad let viewers easily access photos, information, video, and downloadable wallpaper. Take a look at some screenshots of the ad in its different stages, and then come back here to post your comments.

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What Car Brands Can Learn from Saturn

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Kevin Smith from Automotive News: In a few weeks we will learn the fate of Saturn. A number of options are on the table, but it is clear that Saturn no longer is part of General Motors' long-term future. How did a business-school case study, and a rare moment of GM brilliance, fall so far so fast? While Saturn has lost its place in GM's orbit, it still points the way car companies and many other brands need to go in these challenging times.