Another New Saturn Ad on Yahoo!

Another New Saturn Ad on Yahoo!

Last week, on June 11th to be more specific, Saturn once again "took over" the front page of Yahoo.com with an impressive, interactive advertisement promoting its 2008 lineup. Saturn's digital ads on Yahoo have evolved over the past few months, and this particular one is the best by far. In addition to showcasing the Astra, Aura, Outlook, Sky, and Vue, the ad let viewers easily access photos, information, video, and downloadable wallpaper. Take a look at some screenshots of the ad in its different stages, and then come back here to post your comments.

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Overall Saturn Sales Down 3.5% in August, While the Vue Skyrockets 46%

Saturn's overall August sales fell 3.5% last month as retailers sold 20,385 vehicles, down from 21,117 in August of '07. Comparatively speaking, thought, the brand more than held its own in a very tough market. GM's overall sales were down 20.3% last month, Ford fell 26.5%, Toyota's were down 9.4%, and even Honda's sales came in 7.3% lower.