Another New Saturn Ad on Yahoo!

Another New Saturn Ad on Yahoo!

Last week, on June 11th to be more specific, Saturn once again "took over" the front page of Yahoo.com with an impressive, interactive advertisement promoting its 2008 lineup. Saturn's digital ads on Yahoo have evolved over the past few months, and this particular one is the best by far. In addition to showcasing the Astra, Aura, Outlook, Sky, and Vue, the ad let viewers easily access photos, information, video, and downloadable wallpaper. Take a look at some screenshots of the ad in its different stages, and then come back here to post your comments.

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GM Readies New Ads, Deep Discounts to Clear Remaining Saturn Inventory

The Last Saturn Sale

Automotive News reports that General Motors is preparing what will likely be one last Saturn advertising campaign in an effort to sell the brand's last remaining 9,400 2008 and 2009 models. Susan Docherty, GM's newly appointed vice president of U.S. sales, told the trade publication that "starting next week, we'll have a print campaign which features that product. In the next 90 days, we'll have cleaned up that inventory. I'm not worried about it at all."